Search Marketing Specialist

Intro:
Founded in 1998, Commission Junction, a ValueClick company, is based in Santa Barbara, California and has offices around the world. Since our inception, we have taken great pride in being customer service fanatics while establishing ourselves as a global leader in the online advertising channels of affiliate marketing and managed search.

In 2001, we made a revolutionary move by publishing the performance metrics of all advertisers, publishers, and ads within our network, the CJ Marketplace. This approach provided both advertisers and publishers for the first time a way to gauge the value of their existing and potential relationships based on two key metrics - average earnings per 100 clicks (EPC) and network earnings - and fundamentally took affiliate marketing to the next level.





Job Summary:
The primary function of the Search Marketing Specialist is to effectively and efficiently implement and manage search engine marketing strategies for advertiser clients. This position works closely with Program Managers to ensure that search engine marketing campaigns are optimized for the campaign goals established with the client at campaign inception. The Search Marketing Specialist will support the Program Managers in the implementation and day-to-day optimization of larger or key accounts under the direction of the Program Manager. Search Marketing Specialists may also have direct responsibility for the strategy, implementation and management of smaller accounts.



Essential Functions and Responsibilities:
- Support Program Managers in understanding each client's search engine marketing goals, establishing a search marketing strategy for each campaign, and executing that strategy
- Assist Program Managers in managing the day-to-day search marketing activities for multiple accounts including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns across multiple search engines
- Primarily responsible for the preparation and review of performance reports and trend analysis both for clients and for internal review
- Daily tasks include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of performance metrics, and review and optimization of keywords and keyword bids based on performance and other considerations
- Lead strategy development, execution and client account management for search marketing programs for smaller accounts, under the direction of assigned Program Manager
- Assist in rolling out new search engine marketing initiatives, including the implementation of new search engine or shopping engine partners
- Support the ongoing development of internal technology tools and will assist the team in defining and improving business and operating processes in order to deliver superlative account performance and services to all accounts

KNOWLEDGE, SKILLS, ABILITIES:
- Requires hands-on experience and knowledge in implementing and managing Google and Overture search engine marketing accounts
- Requires a working knowledge of Internet business models
- Requires strong knowledge of search engine marketing ("SEM") including: search engine optimization, pay-per-click search engine marketing, paid inclusion, search engine and crawler technology, tracking and traffic analysis



Required Education and Experience:
- Requires a Bachelor's Degree from an accredited college or university (four years of professional business experience may be substituted for this requirement)
- Requires 1+ year experience managing pay-per-click search engine, paid inclusion, or organic search campaign
- Client management experience preferred


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