Senior Director of Marketing

Director of Marketing at Swivel
We are looking for a creative marketer with excellent writing and analytical skills. For the right candidate, our unique market position offers interesting puzzles to solve and huge potential rewards for solving them.
Swivel is a website for the collaborative interpretation of numerical data. On one hand, Swivel is a content-driven, social media website for anyone to contribute to and use for free, to understand data about weather, politics, stocks and more. On the other hand, Swivel is a business intelligence tool for small * and medium-sized companies to track their sales, inventory, customer satisfaction and other numbers. Having an offering for both consumers and businesses will drive overall adoption, yet poses an initial challenge for creating cohesive messaging and branding.
Our revenue model is high-volume, low-cost. We will have no sales people. Your marketing work will drive demand generation, customer acquisition, and sales — all through a self-service website. Our ideal candidate will thrive on leading the company to hit our goals through compelling marketing content.
Skills: Excellent writer Data-driven web marketing: split testing content, tracking conversion rates Messaging frameworks, branding, communications Market research
Experiences: Building the marketing function at a startup from scratch Responsibility for the marketing Web site of a product company Ad copy writing
Great fit
-Creative with respect for quantitative Track record of delivering projects on time Ambitious Work well with a team
We are a web startup located in downtown San Francisco. We offer competitive pay, full benefits, and a creative company culture.