Sr. Business Systems Analyst - 5118

Description:Marketing Business Analyst:The Marketing Business Analyst will work closely with the Account Manager/Director, the client brand team, and agency partners to understand consumer marketing tactics, business rules for campaigns, and timelines for execution. The Marketing Business Analyst will need to translate marketing business rules into the operational specs and project tasks to set up campaigns and reports, and to identify any new data implications to support the marketing program. The Analyst will take campaign/reporting specs and design campaigns in a marketing automation tool (preferably Unica) and reports in a reporting tool (preferably BO). The Analyst is responsible for creating test plans, developing quality assurance methodologies, preparing campaign and reporting documentation, leading the client in user acceptance testing for the campaigns and reports, identifying and researching data discrepancies, and escalating issues to other team members where necessary. The Marketing Business Analyst is expected to thoroughly understand the marketing database data model, specifically those tables/attributes that support marketing program execution and measurement for that brand. When there are new data implications to a campaign or program, the Analyst will work with the database team to implement any new data management processes, new vendor feeds or new survey data.Qualifications:Strong client management and project management skills are required. The ability to define, manage, and track the project tasks and scope definition to get campaigns and reports implemented with brand teams is critical. Client management responsibilities will include leading weekly marketing operations calls with client, data vendors, and agencies; Identifying and communicating project related risks and possible solutions to Account Management and client; Proactively identifying areas for improving marketing processes, and operational efficiency, and communicating that to account management and the client; and Prioritizing project requests and managing client expectations. This position requires an individual who can work well under pressure, multi-task, learn the business (marketing programs, tactics, and business rules) quickly, and be proactive with the client and agencies -- driving toward decision/resolution on open issues, always seeking the business context around an operational request. Attention to detail, strong listening skills, and good verbal and written communications are required.Salary/Benefits: Salary commensurate with experienceAlliance Data offers a competitive salary, a comprehensive selection of benefit options including 401(k).Job Location: Dallas, TXJob Number: 2889Company Profile:About UsEpsilon - including its Abacus division - is a 21st Century Marketing Services Company that uses consumer and business data together with proven techniques to maximize marketing power for clients worldwide. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. Among other notables, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com Conditions of EmploymentAll job offers are contingent upon successful completion of drug screen and background checks.