Sr. Web Analyst/Sr. Analytics Analyst

The Nickelodeon Kids & Family Digital Research Group is seeking a highly organized and detail-oriented Web analytics specialist to oversee reporting on the site metrics pertaining to the Neopets Website and to future NeoStudios sites.  The Sr. Analyst will report directly to the Director of Online/Digital Research.

 

Responsibilities:Responsible for managing, organizing, and presenting Web analytics data as pertain to the Neopets Website.Responsible for utilizing internal and 3rd party Web analytic tools and databases in order to pull data and report findingsProvide insights, trends, and analysis of key performance indicators related to the Neopets site and the competitionProduce daily, weekly, monthly, and quarterly reports based on the data analysisProvide quick-turn-around responses to ad-hoc data queries from marketing, press, ad sales, and senior managementLiase directly with the MTVN Kids and Family digital research group and respond to all data requests from this divisionStay on top of online trends as relate to online gaming and virtual world Websites:  pull data, trends, analysis from syndicated sources such as Jupiter, eMarketer, etc.Present summary of monthly site metrics to various audiences including senior management, marketing, and editorial/content development teams

 

Skills/Requirements:Expert in use of Web analytic reporting tools including prior experience with 3rd party services such as Comscore, Nielsen Net Ratings, Omniture, WebSideStory, Google AnalyticsA passion for numbers and the ability to use them to tell a story regarding site performance, consumer trends, and competitive analysisExtremely detail-oriented and organizedAbility to create useful “dashboards” based on the Web analysisAbility to work independently as well as within a team structure

 

Experience/Education Requirements:Bachelor’s Degree.  Emphasis in marketing, statistics, analytics or equivalent a plus2-3 years of experience working with online Web analytics tools including prior hands-on experience with Comscore and Nielsen Net Ratings.  Past experience with at least one of the following 3rd party services:  Omniture, WebSideStory, and/or Google Analytics Expertise with Microsoft Excel (including use of Pivot Tables, if-then analysis, and trend analysis) and Powerpoint (including use of tables, graphs, etc.)Strong written and verbal communication skillsExperience with online gaming Websites a plus