Traffic Manager - Online Ad Operations

Trafficker, Traffic Manager, Ad Operations, Ad Trafficking, Ad Serving, DART, OAS, Falk, Doubleclick

Company Background:
Headquartered in New York City with its International base in London and offices around the world, Operative provides a full range of outsourced ad operations to many of the world's leading media companies including The Wall Street Journal, The Economist, WPP, Beyond Interactive and MSN. Operative provides a full range of software and services to many of the world's leading media companies. Operative’s innovative software solutions help media companies effectively manage the workflow and processes associated with all aspects of their advertising business.

Essential Duties and Responsibilities:
• Remains up to date on rich media products, and trains remote traffickers regarding new rich media products useful to campaign management.
• Provides multiple levels of support to In-House and Remote Traffickers on a daily basis from assistance with campaign implementation to testing QA procedures.
• Attends New Client meetings with the intention of extracting information relevant to setup of the new Ad Serving Network including logins, permissions, ad spots, etc.
• Creating Ad tags based upon previously designed Network architecture(s).
• Uses multiple ad serving systems to traffic and test creative; schedules and targets ad campaigns; generates tracking codes, and provides necessary reporting.
• Acts as the client liaison to all customers regarding their technical requirements including explanation, clarification, troubleshooting and problem resolution.
• Troubleshoots, clarifies and escalates problems for timely and accurate resolution.
• Maintains clear understanding of most, if not all, ad campaigns so that all campaigns are running according to client specifications.
• Serves as back-up to process manager when needed.





Minimum Requirements:

• Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training in on-line advertising, or equivalent combination of education and experience.
• Computer Skills: To perform this job successfully, an individual should have a thorough understanding of how websites operate including (but not limited to): Front-end coding, Content Management, Design/Layout, Scripting, Video, Third-Party Technologies, and Ad Serving. The individual should also show experience in multiple Ad Serving Technologies (e.g. DART, Open Ad Stream, Falk, DART Enterprise 5, etc.) from the perspective of a Trafficker, Network Administrator, Sales Engineer and Account Manager.
• An individual should have working knowledge of websites, HTML, flash, javascript and be computer savvy; have additional working experience in most major Ad Serving Software, i.e, Doubleclick, Real Media and experience with Rich Media vendors (Eyeblaster, Unicast, Point Roll, etc.)




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