Web Analyst

Critical Mass is currently seeking outstanding individuals eager to join our team of talented web professionals.  We are excited to announce the following position.  If this new opportunity interests you, please visit www.criticalmass.com to apply. 

 

We thank all applicants for their interest in Critical Mass; however only those candidates selected for an interview will be contacted.

 

 ANALYST

The Analyst will be an integral part of the Research and Analytics Team and be responsible for delivering and supporting all service areas within the department and across multiple client projects.  This position will focus on online consumer and industry research, usability facilitation and testing, business / user requirements documentation and rationalization, and analysis and measurement tasks.  Ideally, candidates will have Web experience with sound understanding of online marketing strategies and concepts, competitive and consumer research principles and business metrics and statistics.  As a plus, the candidate would be comfortable with navigating the Internet and associated data technologies such as log analyzers, scenarios-based engines and data mining tools.

 

Responsibilities:

· Provide research for client business strategy and solution development:

- Complete online competitive analyses

- Provide industry updates across specific verticals and companies

- Gather consumer insight via surveys and online community

- Develop and enhance online research capabilities

· Provide and assist with delivery of measurement and analysis services

- Develop measurement strategies, include identifying key metrics to track and report on for clients

- Perform ad-hoc analyses of Internet and client website data findings

· Provide facilitation and moderation of Usability Testing

- Assist in the design and facilitation of usability testing

- Study and share usability best practices with team and company

· Establish and track vendor relationships across all service areas (research, usability and analytics)

· Work cross-functionally to communicate learning and to complete client projects

· Assist with New Business Development needs, such as helping clients define their requirements and potential solutions; and convincing them of the value of R&A research and measurement services to their business

· Assist department in the growth of its services by integrating R&A services and activities into a broader continuous improvement process within company

 

 

Required Skills:

·  Post-secondary degree in Business, Marketing, Economics, or related subjects preferred.

· Any course works in analytical subjects such as statistical analysis, behavioral analysis, eBusiness or marketing sciences would be a plus.

· Related experience in any of the following areas:

- Web research (competitive and industry analysis)
- Usability test design (one-on-one interviews, groups)

- Statistical analysis, spreadsheet modeling

- Business strategy and presentation development
- Web marketing measurement and site analysis
– Consumer market research (surveys development)

· Experience in measurement and analysis of data from business and marketing perspectives

· Have ability in the marketing research and sciences areas, to establish and analyze research studies

· Knowledge of database query development (i.e. SQL) would be a definite plus

· Agency/consulting and Internet-related business experiences preferred

· Client-service dedication and passion

· Teamwork and collaboration-oriented

· Professional poise and presence

· Determination and bias for action

· Detail- and results-oriented

· Personal accountability/ownership mentality

· Flexible and able to multi-task

· Commitment to learning

·  Communicate complex subject matter, either orally or in written form

 

 

 

Critical Mass is a marketing company specializing in sophisticated Web site design and digital marketing programs. With a strong and proven background in the areas of customer experience management and customer relationship development, we help high profile organizations like Mercedes-Benz USA, Dell, Hyatt, Citi, Pampers, USAA, Albertsons and others forge deep relationships with their customers. Profitable and stable, our work has been recognized with numerous prestigious awards including:

 The Forrester Wave: Web Design Agencies, Q3 2005 - Critical Mass ranked first among 12 agencies for current offeringForrester Research Web Design Agency Shootout, 2004 - Critical Mass ranked highest out of 17 interactive firms in multiple categories eHealthcare Leadership Awards, 2005 - 6 awards for Kaiser Permanente IAB MIXX Awards, 2005 - Gold, Interactive Television Category, Mercedes-Benz USA iTV campaign Webby Awards, 2005 : Best Automotive site - Mercedes-Benz USA SLK micrositeInternet Retailer, 2005 - Best of the Web, Dell.com MSN Creative Awards, 2005 - Silver, Las Vegas Convention and Visitors Authority (LVCVA) “What the Maid Found” (video category) WebAward Competition, 2005- Best Home Building Web site, Andersen Windows

 

www.criticalmass.com

 

Head Office:  402-11th Avenue SE, Calgary, Alberta, Canada T2G 0Y4

 

Toronto Office: 425 Adelaide Street W, Toronto, Ontario M5V 3C1

 

U.S. Head Office: 225 N. Michigan Avenue, Suite 2050, Chicago, Illinois  60601