Web Marketing Specialist

Web Marketing Specialist 

 

RESPONSIBILITIES:

Provide comprehensive online marketing support, creates marketing campaigns for new product launches, created direct mail pieces for customer base, creates web advertising campaigns to promote partner stores and develops product categorization for Market America's Mall without Walls. 

 

Job Description:Work with product managers and partner stores to merchandise products on marketamerica.com (USA, AUS, HK, TWN, CAN) Utilize Omniture to track customers shopping habit and marketability of the site  Use tools / reports to merchandise products and provide feedback to Product Team and Management Responsible for coding promotion to track effectiveness  Categorization of all products that are offered through the Market America Portal Work with partner stores to develop advertising campaigns to generate higher commission for Market America Work with Creative Services Department to develop online marketing materials Ensure the accuracy of the web portal information for all products (images, categories, descriptions) Work with Web Content Manager & SEO Manager to ensure site is SEO friendlyQUALIFICATIONS:

Education/Experience:4 year college degree a must. BS/BA in business, marketing, merchandising Experience in website merchandising and or marketing preferred Experience with product categorization and Search engine Optimization preferred

Computer Skills: Proficient in Excel Microsoft Word Internet Savvy Web Analytics - Omniture, Tea Leaf Outlook Job Skills:Organizational skills a must - detail oriented Must be able to multi-task Great follow up skills Able to meet deadlines Great communication skills Flexible Must be able to work independently and with a group.

 

We offer competitive salaries and benefits, including health, dental, life, vision, short and long term disability insurance, a 401(k) retirement plan with company match and an on-site health clinic. Qualified candidates should e-mail resume with "Web Marketing & Merchandising Assistant" in subject line or fax to 336-605-0041. Market America is proud to be an Equal Opportunity Employer.

 

About Market America

 

Market America is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. With more than three million customers and over 150,000 distributors worldwide, Market America has generated over $2.4 billion in accumulated retail sales. Headquartered in Greensboro, North Carolina - the company employs over 400 people globally with international operations in the United States, Canada, Taiwan, Hong Kong and Australia. Through its revolutionary One-to-One Marketing concept, Market America combines the Internet with the power of people-creating the ultimate online shopping destination.