Dir, Solution Line Prod Mktg

About The Company LexisNexis is a leading global provider of information and services solutions to the legal, risk management, corporate, government, law enforcement, tax, accounting and academic markets. The company provides customers access to 5 billion searchable documents from more than 35,000 legal, news and business sources.Responsibilities Basic Job Function: This position is responsible for developing and articulating the value proposition (value proposition is meant to capture all the research, insight and strategic analysis that is required input into the development of the clear articulation of a clear source of competitive advantage vis a vis relevant competitive set) at the product, category and solution line (if applicable) level and ensuring that customer insights and targeting are incorporated into the product strategy and roadmap. This position crafts the positioning and messaging content that is incorporated into segment marketing plans. This position is responsible for creating the plan that represents the priorities and initiatives of the solution line in order to drive the maximum revenue and profitability growth. Qualifications Qualifications: ? MBA or equivalent experience ? Requires minimum of 10-12 years relations product and solution marketing experience, preferably with some B2B marketing experience within the legal vertical ? Professional marketing experience preferred ? Technology product marketing experience preferred ? Track record of thriving in a complex, multi-cultural, matrixed environment with virtual teams of high-level professionals in business units across the globe. ? Strong interpersonal, verbal, presentation, writing and negotiation skills ? Business orientation with an understanding of how to translate business solutions into marketing strategies ? Proven success driving results ? Proven ability to build strong relationships at every level of the organization ? Strong influencer skills Accountabilities: ? Defines value proposition, positioning and messaging at product, category and solution line level o Clear articulation of sustainable competitive advantage o Positioning statements o Power positions o Customer business issues o Customer benefits o All key message content (white papers, website, advertisement, etc.) ? Monitors overall customer experience related to specific products, categories and makes recommendations for improvement with respect to:  Positioning (owns)  Pricing,  Sales training  Customer onboarding  Customer support  Etc. ? Interface with Global Marketing Strategy/VOC team to understand customer total experience related to our product and solutions offering. Inform product champions of product requirements and roadmaps. ? Provide customer feedback regarding pricing (in context of overall value proposition) and pricing as a means of ensuring aligned pricing structures. ? Identifies targets ? Recommends product launch approaches based upon customer lifecycle and competitive set ? Understands competitor set, strategy, differentiators and monitors competitor positioning and perceived positioning ? Manages solution/product specific advisory boards (as applicable) ? Manages solution/product specific primary market research o Directs market research priorities for product marketing related priorities such as claims research, customer perceptions and attitude, user behaviors o Manages priorities and research queue for product and usability research ? Understands customer and competitor trends ? Develops a framework to prioritize opportunities and initiatives for the solution line ? Communicates those priorities to Marketing, Segment Planning and Sales ? Monitors progress against priorities and provides feedback to organization as appropriate Other Information The following major/degree is preferred for the position:Marketing or StrategyThe preferred level of education for this position is Master's Level Degree.The preferred years of experience for this position is 10 years.Closing Statement LexisNexis employs over 13,000 people in more than 20 countries who serve customers in more than 100 countries. Regardless of your location, you'll work together with your colleagues as one team - a unified network of professionals who share a passion for solving problems, realizing results and pushing the boundaries of what knowledge can do. Check us out at http://www.lexisnexis.com/careers Apply today! We are an Equal Employment Opportunity Employer.To apply, please Click Here