Go To Market Manager

About The Company LexisNexis is a leading global provider of information and services solutions to the legal, risk management, corporate, government, law enforcement, tax, accounting and academic markets. The company provides customers access to 5 billion searchable documents from more than 35,000 legal, news and business sources.Responsibilities Provide a single, global coordination for all go-to-market (GTM) activities and communications by maximizing the return on our marketing, content, product and sales investments. This is done by improving operational efficiency and tactical execution through effective collaboration across functional groups to launch products, campaigns and pricing programs. Coordinate and manage the GTM office and its communication into and out of the enterpriseQualifications 1. Requires BS/BA or equivalent educational achievement. MBA preferred. 2. A minimum of 5-7 years managing product launches, marketing programs or marketing communications, preferably in technology industries or channels 3. The ability to manage in a matrix organization. 4. Knowledge in preparing strategic, integrated marketing plans, including setting objectives, defining budget and managing allocation of resources, and planning and executing programs against corporate objectives. 5. Knowledge of messaging and positioning at both the product and portfolio levels. 6. Advanced skill in communication, organization, time management, and project management. 7. Detailed knowledge of CRM applications (DHOF ? not CRM, but Project Management Software such as MicroSoft Project, Primavera, or Quickbase), market and competition a plus. 8. Strong financial analysis and modeling (Cost accounting, cost/benefit analysis, variance and earned values, portfolio impact, MS Excel expert) and the ability to coach and lead team members through comprehensive analysis. 9. Strong creativity and innovation in positioning, messaging, differentiation, and go-to-market plans.Accountabilities: 1. Manage the GTM lifecycle for all products and proper interface cross-functionally to ensure all aspects of a coordinated product launch are complete; including value propositions, product positioning, channel strategies, internal/external training plan and LN marketing plan. 2. Develop, define, execute and monitor customer segmentation strategies and customer experience plans. 3. Develop, execute, and measure cross-market product and service offerings/ bundles, revenue programs and initiatives. 4. Ensure all GTM plans are complete 120 days prior to launch to meet optimal supply requirements and recommend allocation of resources to execute against top priority opportunities. 5. Develop business plan and drive business analysis e.g. pricing, revenue/ margin, and segmentation (attach rate, effective rate, etc.). 6. Manage ongoing release date coordination in connection with engineering, sales, marketing, and customers. 7. Review and strategize with appropriate Market Planners, competitive analysis and product roadmaps. 8. Capacity planning & oversight, including identification of resource gaps within GTM process that impact or could impact specific GTM launches. 9. Collaborate new offerings and value-added services with Market Planners to increase existing and develop new revenue streams while ensuring consistency of services across portfolio. PMP highly desiredOther Information Closing Statement LexisNexis employs over 13,000 people in more than 20 countries who serve customers in more than 100 countries. Regardless of your location, you'll work together with your colleagues as one team - a unified network of professionals who share a passion for solving problems, realizing results and pushing the boundaries of what knowledge can do. Check us out at http://www.lexisnexis.com/careers Apply today! We are an Equal Employment Opportunity Employer.To apply, please Click Here