Global Marketing Manager

Primary Function:

 

The Global Marketing Manager is responsible for all activities related to conceptualizing and implementing global market strategy and achieving marketing targets. Plan and execute both short and long-range marketing programs, targeted toward existing and new markets either personally or through subordinates. Responsible for the strategic direction concerning promotion and advertising.   

 

Primary Duties:

 

-  Responsible for hiring and directing the day-to-day activities of 25+ staff

-  Responsible for a $13 – 15 million budget

-  Develop the annual marketing plan and the strategies, tactics and resources necessary to achieve goals; present marketing reports to management.

-  Design and implement global marketing strategy, lead all agency interface domestically and internationally, determine brand positioning and lead new product introduction and launch. This will include the integration of all e-marketing initiatives and management of Zippo websites to include our online sales initiatives.

-  Provide leadership and/or support the design development, and implementation of product lines as well as pricing, positioning and placement

-  Provide leadership, direction and management of the market research function.

-  Create an institutional and system-wide marketing reporting function that can track, measure and analyze performance

-  Ensure that all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure and use of resources

-  Develop and manage marketing operating budgets

-  Plan and oversee advertising and promotion activities including print, online, electronic media and direct mail

-  Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share

-  Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designed budgets

-  Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions while maintaining a constant corporate image throughout all product lines, promotional materials and events

-  Represent company at trade association meetings to promote products

-  Remain in constant compliance with Zippo’s moral and ethical values internationally

-  Provide management direction, oversight and hold advertising and marketing agencies accountable.

 

 

 

 

 

 

Special Skills:

 

-  5 + years experience in related field/position

-  Bachelors degree in Business/Marketing or related field

-  MBA from accredited institution a plus

-  Must have knowledge of business and management principals involved in strategic planning, resource allocation, leadership technique, production methods, and coordination of people and resources as well as for time management.

-  Must be able to communicate effectively in writing as appropriate for the needs of the audience.

-  Must be able to us judgment in decision-making while weighing the costs and benefits of potential actions.

-  Must be dependable, innovative, able to take initiative and to maintain composure at all times.

-  Must be a leader, team player and have superb organizational habits.

-  Must be able to travel 20-25% of the time both domestically and internationally.