Market Analyst and Competitve Manager

Market Analyst and Competitve Manager Support the Electrophotographic Print Solutions (EPS) organization through the analysis of industry research data, trends and competitive activities and provide recommendations for product and strategic actions. Develop and execute competitive benchmarking activities. Integrate market information from Kodak and external sources for market segmentation of customer groups and opportunity assessment. Manage vendor projects such as product and concept evaluations with customer focus groups. Key Responsibilities 1. Analysis: Identify and prioritize all secondary sources of data. Analyze, interpret, evaluate, and summarize data to make it relevant to the EPS business. Responsible for analyzing external and internal company sources for data to support market sizing, segmentation and share models. Evaluate alternative market scenarios and segmentation schemes to support strategic decisions. Interpret, evaluate, and interrelate research data, and develops integrated business analyses and projections for incorporation into strategic decision-making including the development and written analysis of the projects. 2. Primary Research: Plan, develop and coordinate primary research studies in support of specific product and marketing initiatives and goals, as required, and present findings of studies to internal clients. Includes methodology selection; survey design and related consultation and creation; data analysis; and results interpretation via written reports. 3. Communications: Work with SPG marketing and regions to define and continually add to sources of information and ensure data and primary research needs/questions are satisfied. This includes summarizing findings and making recommendations from the analysis in appropriate written reports. 4. Competition: Develop clear analysis of the key competitive companies, their strengths weaknesses and possible strategies and tactics in relationship to the EPS business. Develop and execute detailed benchmarking plan and present to marketing and engineering teams as appropriate. Define and execute comparative tests in support of sales tool development to articulate EPS differentiation points. 5. Vendor Management: For EPS specific primary and secondary market/business research maintain vendor relations with appropriate external organizations. This includes contract negotiations and the internal budget process. 6. Project Management: Able to manage projects to a timeline and set priorities to achieve the goals of the group. 7. Support: Provide consultative, technical, and staff support, as appropriate, to standing product managers, program teams, strategy teams such as ASR planning teams and Regions. Required Knowledge/Skills & Experience: 5-7 years experience in leading and/or working in business/market research is desired. The successful candidate must demonstrate strong report writing, numerical, statistical and project management skills. Successful prior experience in research design, analysis and forecasting is required. Working knowledge of the commercial digital print market is essential. Excellent Excel and written skills. A working knowledge of one or more European languages is desirable. Critical Success Factors/Competencies: Strong interpersonal communications in a matrixed and multifunctional environment. Ability to process computer data and reformat to required use Ability to work in multi-functional teams Delivery to tight deadlines Proactive client engagement Ability to support strategic thinking with data based conclusions Education Required: Bachelor's degree in Marketing or Business or statistical related is required. Masters degree is desired.