Marketing Manager

Job Purpose:

Boon Edam, Inc., one of the largest manufacturers of revolving doors is seeking an energetic Marketing Manager. Responsibilities include generating revenue by planning and executing direct mail, telemarketing, and web site marketing campaigns; receiving orders; directing staff.

Duties:

* Accomplishes direct marketing human resource strategies by delegating responsibilities; communicating and enforcing values, policies, and procedures; implementing recruitment, selection, orientation, training, coaching, counseling, disciplinary, and communication programs; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation strategies.

* Achieves direct marketing operational objectives by contributing information and analysis to functional strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying problems; determining system improvements; implementing change.

* Meets direct marketing financial objectives by estimating requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

* Develops direct marketing financial strategies by estimating, forecasting, and anticipating direct marketing requirements, trends, and variances; aligning monetary resources; developing action plans; measuring and analyzing results; initiating corrective actions; minimizing the impact of variances.

* Identifies consumer niches by selecting, developing, and maintaining mailing lists; researching new lists; locating special markets.

* Generates sales by developing catalogues and mailings; selecting products for inclusion in catalogue.

* Receives and forwards orders by developing mail, telephone, and web site order processing centers; transmits orders to distribution center.

* Protects revenues by developing credit and collection policies and procedures.

* Optimizes campaign effectiveness by coordinating all aspects of design and execution for banner advertising, direct e-mail campaigns, direct mail campaigns, e-newsletters, partner links, product offers and Web-based sales delivery.

* Updates job knowledge by participating in executive educational opportunities; reading professional publications and trade journals; maintaining personal networks; participating in business organizations.

* Accomplishes organization mission by completing related results as needed.

Skills/Qualifications:

Direct Marketing, Market Segmentation, Knowledge of Interactive Marketing, Coaching, Dealing with Complexity, Leadership, Staffing, Strategic Planning, Direct Response Writing, Developing Budgets, Financial Planning and Strategy