Sr. Marketing Channel Manager

For quick consideration apply here



WHAT IF YOUR GROWTH WAS UNLIMITED?

One of the world's largest independent manufacturers of complete engine-driven electrical generator systems, Generac is now seeking a Sr. Channel Manager in our Eagle, WI facility.

THE POSITION:

In this extremely high profile marketing position, you’ll manage a team of channel marketing managers who provide marketing leadership and support to sales managers. As the Sr. Marketing Channel Manager, you will prepare strategic and annual plans for the sales channels assigned, develop and execute marketing initiatives to support profitable sales growth and maximize penetration of standby generators. You will also develop annual marketing plans and sales forecasting for both new and existing products, conceive, develop, coordinate and implement advertising and promotion campaigns, POP display initiatives, event marketing activities and other marketing programs with our in-house “agency” as well as various outside agencies. In addition, you’ll plan, coordinate and staff trade show exhibits and create and deliver customer presentations as needed to support various sales initiatives.


THE SKILL SET:
• Strong organizational, planning, interpersonal, written, verbal, and presentation skills.
• Excellent teaming ability across departmental lines and with Marketing Communications.
• Strong people and project management skills.
• Highly motivated, extremely organized and detail-oriented.
• Ability to manage multiple projects on schedule and within budgets.

THE PEOPLE:
The power behind creating solutions comes from more than just our generating equipment. It comes from a knowledgeable, dedicated group of employees who are committed to innovative approaches, technical excellence and first class customer service. They're a team of uncommon individuals with a common goal: to meet and exceed the expectations of customers in providing on-site power solutions. That was Generac’s original vision, and it's one that's shared by Generac employees, no matter what their job may be.



REQUIREMENTS
• Bachelor's Degree in Business Administration, Marketing, Finance, or related area preferred.
• 5+ years of progressive work experience in marketing management.
• Must have prior work experience in marketing building products or other similar consumer durable goods.
• Excellent project management skills and ability to meet and execute plans in a timely fashion in a fast-paced environment where business conditions and requirements could change rapidly.
• Broad experience in advertising campaigns, packaging and merchandising development, publicity programs and trade show management.


For quick consideration apply here