Associate Director, Public Relations

Job Category: Marketing/Product Career Level: Experienced (Non-Manager) Our CultureAt Boehringer Ingelheim, we deliver Value through Innovation by living our fundamental principles of Lead & Learn. We have high expectations for our employees. We require employees at all levels of the organization to take initiative, stay connected, grow together, and achieve outstanding results. To enable high performance, we provide opportunities for personal growth, a collaborative and inclusive work environment, and exceptional employee benefits. We reward high achievement with recognition, opportunities and competitive pay. We hold ourselves to the highest standard of excellence and count on each other to go the extra mile in everything we do. Associate Director, Public Relations Basic Purpose: Develop and Implement Brand and Disease Awareness Communication/ PR Programs that support the business objectives of branded pharmaceutical products.  PRINCIPAL DUTIES: Develop and manage the successful implementation and execution of brand communications and PR programs to achieve defined plan objectives Integrate and build strong relationships with brand teams, provide communications counsel, and maintain responsibility for overall brand communications and PR programs Build open and collaborative relationships with PR counterparts in Germany, as well as strong relationships with colleagues in medical, legal, and regulatory departments Conduct effective media relations in support of overall PR plan and brand objectives Effectively develop, implement, and manage grass-roots/ patient directed campaigns as appropriate to support brand objectives Select agencies in cooperation with marketing and manage agencies of record as an extension of the in-house communications team to maximize performance, results, and ROI Manage PR budget and resources in cooperation with marketing, while tracking progress as they relate to defined objectives and reporting results Remain knowledgeable of marketplace and external forces that impact brand Conduct effective issues preparedness and management to minimize business interruptions and protect the reputations of the company and the brands by identifying and planning for issues, as well as managing the issues process, team, and resources involved when issues arise Coordinate with Internal and Sales Communications to Ensure effective employee communications KNOWLEDGE, SKILLS & EXPERIENCE   · 8-10+ years experience in PR/communications strategy·  Experience cultivating and building relationships with the media·  Proven ability to build relationships and influence outcomes in matrix environment·  Strong project and event management skills·  Agency management experience·  Crisis/issue management background·  Experience in developing and implementing brand communications and PR plans·  Exceptional verbal and written skills·  Pharmaceutical/healthcare experience·  Bachelor’s degree in Communication, PR, Marketing or Journalism·  Team player·  Strong presentation skills·  Ability to make a compelling case for public relations; to engender support for programming, decisions and resourcing Corporate Site