Associate Product Manager II / 479
Aesculap is the largest worldwide supplier of surgical instruments and implants for all disciplines including neurosurgery, microsurgery, ENT, plastic and reconstructive, thoracic, micro-vascular, cardiovascular, orthopedic, laparascopic, general surgeries and central processing. We were founded in Germany in 1867 and have been in operation in the U.S. since 1977. Our U.S. corporate office is located in Center Valley, Pennsylvania.
Position Description:
Aesculap is the largest worldwide supplier of surgical instruments and implants for all disciplines including neurosurgery, microsurgery, ENT, plastic and reconstructive, thoracic, micro-vascular, cardiovascular, orthopedic, laparascopic, general surgeries and central processing. We were founded in Germany in 1867 and have been in operation in the U.S. since 1977. Our U.S. corporate office is located in Center Valley, Pennsylvania. Aesculap, Inc., has an excellent opportunity for an Associate Product Manager position within our Surgical Division.PRIMARY RESPONSIBILITY:Responsible for supporting the implementation of marketing activities for assigned product areas through customer research and identification of market and product opportunities.SPECIFIC DUTIES:• Works with senior marketing member to conduct on-going research to define market needs (includes interfacing with hospital personnel, surgeons, nurses, and sales representatives, surgical observation, and literature review) to develop and maintain product lines.• Identifies and implement new product styles, patterns, line extensions, deletions.• Works with senior marketing member to maintain inventory to include disposition of excess product and maintenance of marketing warehouse for individual line. Works with Marketing Communications to create promotions to move slow-selling items.• Works with Marketing Research Department to develop, analyze and maintain competitive profiles for products and companies including literature resources.• Works with senior marketing member to develop, implement and update annual marketing plan for product line to maximize the company's position, as well as participates in the formulation and development of department’s strategic plan.• Develops short-term product promotion strategies.• Evaluates effective pricing strategies and works with senior marketing member on implementation.• Produces on a monthly basis, accurate product sales forecasts in conjunction with Forecast Department and senior marketing person.• Manages activities with members of various departments to implement the marketing plan (includes sales, operations, research and development, regulatory, quality assurance).• Works with senior marketing member to develop and manage new product introduction process, including written product proposals, project management, all launch activities, line extensions and modifications.• Works with senior marketing member to develop all marketing communications materials and promotional items (catalogs, brochures, give-aways, press releases, and training materials) for assigned product line.• Works with senior marketing member to distribute updates on products, the market, and competitive activities.• Works with senior marketing member to create and maintain all training and in-service materials for product line and conducts product demonstrations and seminars to internal and external personnel as requested. • Provides technical product support to the sales force, customer service and managed care. Reviews materials with marketing and sales management.• Coordinates participation at trade shows, workshops, meetings with surgeons and hospitals, sales meetings and participates as required.• Performs special projects as assigned.JOB LEVEL:Uses professional concepts in accordance with company objectives to solve problems in creative and effective ways, complete projects as assigned, and achieve goals.EDUCATION/EXPERIENCE:• Requires a Bachelor's Degree in business or equivalent.• 3 to 5 years of sales or marketing experience, preferably in the medical device field.SPECIAL REQUIREMENTS:• Must be able to travel by air and car, and work occasional weekends. • Requires excellent written and interpersonal communication skills.• Computer skills in MS Office Tools, e-mail, word processing desirable.• This position requires the handling of instruments that may have been contaminated by blood or other bodily fluids. In compliance with Occupational Safety and Health Administration (OSHA) regulations, Aesculap will provide a safe working environment for all employees.SUPERVISION:Normally receives some instruction on routine work; general instructions on new assignments. EQUIPMENT USED IN POSITION: Telephone, personal computer, laser printer, calculator, fax machine, copy machine, MS Office Tools for Windows, e-mail, electronic medical equipment, surgical instruments.PHYSICAL REQUIREMENTS/PHYSICAL ACTIVITIES: Light Work- position involves sitting, standing and or walking. Position requires ability to frequently exert up to 10 pounds of force to move objects and occasionally exert up to 20 pounds of force to move objects.• Feeling • Fingering • Lifting • Standing• Grasping • Hearing • Talking • Sitting• Walking • Seeing Aesculap offers an excellent benefits package, which includes healthcare, a 401(k) plan, company sponsored pension and tuition reimbursement. To learn more about Aesculap and our products, please visit us on the internet at www.aesculapusa.com An EOE.
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