Product Manager - Orthopedic / Spine Fusion

Title: (Sr.) Product Manager
Location: Shelton, CT

Our client is currently seeking an individual with a Marketing background in the Orthopaedic/Spine field to launch and manage a line of Stackable Spinal Fusion products. The (Sr.) Product Manager will develop, implement and manage marketing strategies and tactics (positioning, pricing, surgeon development, sales training, etc) for the stackable spinal fusion product line.

Responsibilities may include: Manage the product marketing strategy for the Spinal Fusion products. This will include optimizing the product portfolio, launching new products and line extensions, forecasting, pricing, etc. Develop, implement, and evaluate all promotional materials including sales support materials, advertising, direct marketing, and website content. Analyze market potential through researching and reviewing information on competitors including product performance, branding, pricing, promotions, and sales. Deliver sales force training and develop end-user training program. Create baseline marketing and sales materials/tools. Manage product lifecycles – conduct post-launch reviews, assess line extensions, market expansion possibilities, manage pricing, reimbursements, and phase-out older products. Maintenance of key opinion leader, customer, and professional association relationships. Interact with supply planning, manufacturing, project management, and business development in the course of facilitating long-term strategies.

Requirements: Bachelor’s Degree required, Masters preferred. 3+ years experience in marketing of orthopaedic/spine products Product Launch experience recommended. Sales experience a plus.