Analyst of Digital Insights & Analytics

Job Description:Title: Analyst of Digital Insights & AnalyticsCompany Information: Starcom MediaVest Group (SMG), ranked one of the largest brand communications groups in the world, is a full-service brand contact agency, providing clients with complete communications planning and investment across all major media, as well as online buying and strategy. Through a unique planner/buyer heritage and focus on strategic targeting, SMG helps clients clear new paths to their customers, delivering powerful and efficient marketing messages that produce tangible sales results. Digital Insights & Analytics Mission: Develop consumer focused research that uncovers unique, own-able insights into how consumers interact with media, messages and brands. Additionally, we seek to quantify the impact our advertising has on consumers from a brand and sales perspective. Pulling it all together, we ensure all research executed is actionable and has the ability to impact the media planning process. Project Overview:The primary role of the analyst is to execute the data tabulation / analysis and report generation for the client(s) that he/she is assigned to. Such initiatives range from conducting advertising effectiveness studies to executing primary consumer insights research around a client's target. A secondary role of the Analyst is to become an expert in and to assist the media planners with the interpretation & usage of syndicated media research data (i.e. comScore, Nielsen Net//Ratings, Forrester, MRI, etc.). Additionally, the Associate will have a chance to contribute to the proprietary research initiatives undertaken by the agency.Only those who meet ALL the following requirements will be considered:- A degree in marketing, advertising, mathematics, statistics, economics, finance, business, operations, or psychology (Minimum 3.2 major GPA required)- Quantitative coursework required (i.e. statistics, 300-400-500 level mathematics courses)- Expertise in basic statistics (t-tests, ANOVA, regression, etc.) and knowledge of quantitative and qualitative analytical techniques- Stellar oral presentation skills- Expertise in Excel and PowerPoint required- Proficiency in SPSS and MS Access a bonus- An innovative mind- A drive to excel down a career path in the research side of the media/advertising business.Contact Information: In exchange for your contributions, you will be rewarded with a competitive salary and excellent benefits in a casual work environment. For consideration, you must apply online at http://www.starcomworldwide.com/careers/careers.php and click on Apply Now. Phone calls or emails will NOT be accepted. EOE M/F/D/V



Minimum Education Required: BachelorYears of Experience Required: Entry LevelExpected Travel Time: None