Associate Director HCP RM & eMarketing

Job Category: Marketing/Product Job Description:At Wyeth, we have a vision of leading the way to a healthier world. We've committed ourselves to achieving this vision by making quality, integrity and excellence the hallmarks of our business. A Fortune 500 company and global leader in pharmaceuticals, consumer healthcare, and animal healthcare products, we know that our employees are who keep us on the cutting edge of innovative discoveries and superior customer service. To sustain and enhance our leadership position in the pharmaceutical industry, we continue to recruit, develop and motivate individuals whose skills, values, and work ethic will grow and improve our business.Job SummaryThe Assoc. Director, HCP RM & eMarketing is responsible for partnering with one or more US brand teams for a leading Wyeth brand primarily to develop and execute integrated HCP RM & eMarketing strategies and plans that deliver measurable value to Wyeth customers, and accomplish the goals and objectives of the key brand(s) as well as Wyeth.com. The Assoc. Director, HCP RM & eMarketing will also partner with other HCP focused disciplines (SP&I, CIM, GCCM, etc.) as necessary to ensure consistency and efficacy across all communications to HCPs.Success in this position requires a sound understanding of marketing “best practices” in researching and identifying HCP needs, assisting with brand marketing objectives, identifying cross channel opportunities, building an integrated HCP RM campaign and measurement plan, and flawlessly executing and measuring program effectiveness to justify team success.The candidate succeeds in this role by providing exceptional functional area leadership in insights-driven HCP marketing to the brand team, with an emphasis on Non-Personal channels, eMarketing and Relationship Marketing. This person must be able to excel in a collaborative, cross-functional team environment. He/she must be committed to excellence – both in the results achieved and in how they are achieved – and possess a strong passion for building pharmaceutical brands. Job ResponsibilitiesDeliver successful HCP eMarketing and RM programs.Provide functional expertise to US brand teams in identifying HCP needs and in building an integrated HCP marketing plan.Work closely Wyeth.com eMarketing service team to lead the development of company wide HCP eMarketing and relationship marketing strategies leveraging the Wyeth Marketing Engine.Support long-term, profitable HCP relationships. Responsible for HCP segmentation/targeting/positioning. Achievement of a high degree of integration with complete marketing mix being applied to each target audience through Wyeth.com marketing plan and functional group marketing plans.Basic QualificationsBachelor’s degree in Marketing, Business, or other equivalent discipline required. Master’s degree preferred.Training regarding Pharmaceutical operations, products, markets, customers, and sales programs, eMarketing, relationship marketing, and Non-Personal Promotions is required.Position requires 7+ years in delivering marketing solutions and marketing program planning, design and implementation in a company wide or cross-franchise setting. Direct response web marketing experience preferred. Experience in pharmaceuticals, consumer packaged goods or financial services preferred. Strong customer relationship, communication, and project management skills required. The incumbent must have an understanding of web technologies, direct marketing, and how they are applied in a business setting. Strong business analytical skills; ability to develop strategic plans with clear financial/quantitative metrics. Superior cross functional communication, negotiation and presentation skills. RM program experience with consumer and B2B programs. Leadership/Management skills in a matrix, cross-divisional environment. Ability to inspire confidence from executives and peers. Solid portfolio of traditional direct marketing programs and results, coupled with successful online acquisition and customer development track record. Demonstrated success establishing metrics for campaigns. Demonstrated experience in building organizational competency in relationship marketing.Ability to sell the advantages and benefits of relationship marketing compared to and in complement with other traditional brand and broadcast marketing to various independent functional and brand teams.Relocation is not available for this position.Wyeth offers competitive compensation and benefits programs, including child-care subsidies, flex-time, business casual attire, educational assistance and professional development programs. For more information and to apply online, please visit us at: www.wyeth.com/careers Wyeth is an Equal Opportunity Employer, M/F/D/V. Search Firm Representatives: Please Read Carefully. Wyeth is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Wyeth via-email, the Internet or directly to hiring managers at Wyeth in any form without a valid written search agreement in place for that position will be deemed the sole property of Wyeth, and no fee will be paid in the event the candidate is hired by Wyeth as a result of the referral or through other means. Note: Any search agreement entered into with Wyeth prior to January 2004 is hereinafter void. Search firms are essential to the recruitment and staffing efforts at Wyeth and we value the partnerships we have built with our preferred vendors. For this reason, Wyeth has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by the Vice President, Strategic Staffing at Wyeth in place for the specific position in order for a fee to be paid for any candidate referrals.Expected Travel Time: None Zip Code :US-PA-Collegeville Leading the way to a healthier world.