Audience Development Senior Manager

Everything Channel is the global leader in technology sales that serves as the one stop shop for the indirect sales channel that drive 75 percent of technology sales throughout the world. IT suppliers and Solution Providers turn to Everything Channel to manage and accelerate their business. Everything Channel provides the answer to strategy and branding, online marketing, research/market intelligence, lead generation, branded and custom events, education and workflow tools targeted to those who buy and sell through the Channel. www.everythingchannel.com www.channelweb.com

Audience Development Senior Manager

Summary: Manage all aspects of audience development for paid and/or controlled publications that the position is responsible for. The core goal is ratebase management or sufficient subscription generation for the purpose of delivering print / digital magazines to a designated number of qualified recipients based on requirements specific to the publisher/management of each publication. The subscription generation process is the largest, single most contributor to the overall development of Everything Channel's vast database which serves as the nucleus for the vast majority of Everything Channel's products, included event marketing, edit/research studies, subscription cross promotions, lead generation, net seminar recruitment, list rentals, newsletters and community development

Responsibilities: Plan and implement all aspects of renewal direct marketing campaigns for various publications, including setting up an entire renewal series over the course of the year. Maintain campaign detail, tracking and update the budget/financial model communicate variances to the Director and supply monthly forecasts to business office.Oversee print order process. Work with production department to provide accurate instructions between the fulfillment house and the printing plant, including the coordination of show/event, office comp copies as well as any advertising split information (geo, demographic, etc.).Approve all invoices generated by brand and track them electronically for comparison to budgets and re-forecasts.Provide comprehensive competitive analysis of the appropriate markets on an ongoing basis for sales teams and publisher.Approve requests for mailing lists, including coordination with the E-Media Team on e-mail list requests.Oversee brand specific customer service requests, assuring they are directed to the correct person or handled properly by various members of Audience Development team with the utmost sensitivity as our audience is our most valuable asset.Proofread all renewal and new subscriber printed components including the qualification card at the design and again at blue-line stage.Support Sales Team efforts with responsive, comprehensive responses to RFP and various demographic/geographic requests for respective publications.Help pull together the Audit Materials and Statement of Ownerships annually, file semi-annual BPA statements and maintain appropriate back up materials to do so, throughout the year.Act as back-up in Director/Sr. Group Director's absence.Other ad-hoc projects related to audience development.

Requirements:Bachelors Degree or higher education required. Direct Marketing campaign experience for print publications and/or events (email and/or direct mail preferred)4-5+ years of experience in circulation, controlled and/or paidComfortable with Microsoft officeAnalytical skillsAbility to MultitaskStrong communication skills (verbal and written) Spreadsheet competency required, as well as proficient email, internet, & general office skills

Everything Channel offers a competitive salary with excellent benefits which include: medical, dental, vision, retirement plans, tuition reimbursement, paid time off, and more!

About United Business Media (www.unitedbusinessmedia.com) United Business Media Plc (UBM.L) is a leading global business media company. We inform markets and bring the world s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 5,000 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

Equal Opportunity Employer.

Required Skills:
Circulation - Knowledge of BPA Rules, Direct Response Campaigns, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Analytical Skills