Brand Director, Online Marketing

•Location:    US-VA-Richmond •Job Status:    Full Time, Employee•Job Category:    Marketing/Product •Career Level::    Experienced (Non-Manager) Brand Director, Online Marketing Job Description:In today's fast-paced, endlessly segmented financial service arena, it's all about having expertise in specialized disciplines. Do you have knowledge where it really counts - in brand marketing? If so, it's time you consider joining a fast-paced, collaborative environment that appreciates and rewards your experience. The Brand Marketing organization develops value propositions, delivers market insights and analysis, and plans communication for individual business units throughout Capital One. Responsibilities:- Lead a multi-functional Brand Marketing engagement with our US Card internet marketing business- Responsible for driving highly effective online marketing strategies based on industry best practices, test results, consumer insights, and competitive/market movements- Lead the cross functional development of direct marketing campaigns across the full media and creative value chains, including with both internal Brand Advertising resources and external ad agencies- Create and manage online marketing calendar with all associated media planning/buying and creative production requirements- Creative development budget management and reporting- Responsible for coaching and development of staff members, talent matching and resource deployment, performance management and identifying and providing training opportunitiesJob Experience:Basic Qualifications:- Bachelor's Degree- 7 years of brand and/or marketing experience- 4 years of online marketing experience (i.e. search, display, and affiliate channels) Preferred Qualifications:- Advanced degree, preferably an MBA- Strong writing and presentation skills, including the ability to present and defend marketing plans,recommendations, and conclusions based on test results, research findings, analysis, and insights- Experience in leading a team of marketing professionals- Ability to lead internal and vendor teams in executing large scale projects, as well as the ability to manage multiple projects that are in various stages in the process concurrently- Experience at a Fortune 500 company- Lead a multi-functional Brand Marketing engagement with our US Card internet marketing business- Responsible for driving highly effective online marketing strategies based on industry best practices, test results, consumer insights, and competitive/market movements- Lead the cross functional development of direct marketing campaigns across the full media and creative value chains, including with both internal Brand Advertising resources and external ad agencies- Create and manage online marketing calendar with all associated media planning/buying and creative production requirements- Creative development budget management and reporting- Responsible for coaching and development of staff members, talent matching and resource deployment, performance management and identifying and providing training opportunities CAPITAL ONE WILL NOT FILE NON-IMMIGRANT VISA PETITIONS FOR ALIEN WORKERS.Expected Travel Time: None