Database Analyst, Modeling and Segmentation

Job Description:Arc Worldwide's Optimization Practice is looking to fill a Database Sr. Analyst position for the Modeling, Segmentation, and Forecasting team. We are looking for individuals who can leverage their in-depth knowledge of statistics to solve complex business issues through predictive modeling.Arc Worldwide Arc Worldwide, the marketing-services partner of Leo Burnett Worldwide, offers a world of opportunity for creative, passionate people who want to help us shape the future of marketing Arc delivers inspired marketing solutions to a blue chip client roster and we're part of Publicis Group, the world's 4th largest communications group. Our clients include: Procter & Gamble, McDonald's, Kellogg's, General Motors, and Disney. As a member of the Arc Worldwide team, you'll have the opportunity to make an impact on a wide array of marketing practices, share ideas with some of the best minds in the business, and meet creative and professional challenges.Optimization PracticeThe Optimization Practice works in partnership with Clients as well as other Agency counterparts (e.g., Account Management, Planning, Creative, Production) to seamlessly integrate CRM marketing communication into all aspects of the marketing plan. Our role is to effectively harness the vast information already on-hand in Client customer files and databases to shape and deliver individualized customer communication. Vital to our efforts is the compilation and assessment of results that impact future communications.Our team of database marketing analytic professionals is organized into three primary service areas: Strategy & Planning, Digital Measurement, and Modeling, Segmentation, and Forecasting. Together, we help our Clients bring together their marketing, technology, and analytic resources to deliver on the promise of CRM.ResponsibilitiesThe responsibilities of a Database Sr. Analyst in Modeling, Segmentation, and Forecasting are focused on predictive and/or forecast model development, data analytics, and consumer segmentation. Specific responsibilities include: Develop predictive models that increase the efficiency and effectiveness of Client database-driven CRM initiatives. Perform data preparation, model design, and model maintenance.Plan, execute, and effectively communicate the results of strategic database analyses in support of Client business (e.g., analyze impact of direct mail on market share, program response analysis). RequirementsGraduate (MS, PhD) degree in statistics or related quantitative field (e.g. economics, social sciences, engineering, mathematics).In-depth knowledge of statistical tools (e.g., SAS, SPSS) and techniques (linear and logistic regression, time series analysis etc.) used for modeling, segmentation, forecasting and in-depth data analysis.Professional experience in modeling, segmentation, and analytics a plus.Strong communication and interpersonal skills a must.Ability to work effectively and efficiently as part of a team.Please apply on-line at www.arcww.com Navigate by clicking Contact and Learn about Careers at Arc Worldwide.



Minimum Education Required: MastersYears of Experience Required: 3-5 YearsExpected Travel Time: None