Database Marketing Analyst

Database Marketing Analyst
Cranford, NJ
 
About Us:
For over 60 years, ALL-STATE LEGAL has been a B-B company with a vertical market focus serving the legal profession nationwide. We manufacture several of our product offerings, work with third parties, and provide stock distribution of many product lines.
 
About the Position:
We are searching for an experienced Database Marketing Analyst to join our team of professionals. The Database Marketing Analyst reports to the Marketing Director and is responsible for transforming data into business information that helps drive strategic and tactical decision-making to support sales growth and profitability.

Duties & responsibilities include:
* Develop ROI-driven scenarios and models to support expansion of go-to-market strategy and budgets.
* Play key role in supporting segment and channel based marketing approaches by analyzing demographic and behavioral characteristics of customers. Major focus on analyzing and tracking client responses, preferences, transactions and behaviors.
* Analyze customer trends to identify marketing opportunities to improve retention, acquire new customers, cross-sell and up-sell, and create new business programs.
* Design, write, test, and validate processes and project analyses to make recommendations on target customers, products (lifecycle of existing products and new product opportunities) and channel utilization.
* Develop predictive models, customer segmentation and ranking, and customer-profiling analyses that identifies optimal target audiences, LTV, frequency and response models to produce actionable data.
* Track performance of all marketing campaigns and direct marketing activities, summarize key findings, and offer recommendations for improved performance.
* Work with marketing and sales team to understand business challenges and develop innovative analytic solutions.
* Collaborating with sales and marketing management, evaluate existing performance tracking tools, and develop and implement performance tracking and reporting system, which tracks progress toward sales and marketing goals and targets, as well as forecasts across all channels (including regional and territory analysis). Evaluate existing performance tracking tools, develop and analyze key set of reports, and provide overall assessment performance indicators, by creating sales and marketing “dashboard.”
* Supports strategic market planning process with analytics and recommendations.
* Work closely with IT to ensure that data integrity and consistency is achieved across all Sales and Marketing systems.
* Provide reporting and analysis for the quarterly business review and ad hoc reports to Marketing and Sales management as requested.

The candidate must have a Bachelor's degree in Marketing, Statistics or Math and 3+ years of applicable experience. Computer skills in Excel, Access, Power Point, MS Office, Oracle and SQL are required. The successful candidate will be able to analyze, develop, design, write, test and research marketing trend information. Furthermore, we are looking for someone with the ability to take their findings and identify marketing opportunities, working closely with the marketing and sales team.
 
Location:
This position is based in Cranford, NJ.
 
Compensation:
We offer a complete benefits package including medical, dental, 401K, RX, ESOP. Salary for this position is $65,000 - $80,000, commensurate with experience, plus an Earned Incentive Bonus
 
How to Apply:
If this opportunity sounds right for you, please e-mail your resume and a cover letter describing you and your previous experience to hr@careersoft.com . This is a direct hire opportunity. CareerSoft is not a recruiting firm.
 

 
 
 
 
Keywords:
marketing, marketing analysis, marketing database, marketing database analyst, database analyst, statistics, math, statistical analysis