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Director, Marketing -- CollegeHumor.com
| Details |
Country: USA
Location: New York-New York City 10011
Total applied: 8 |
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Director, Marketing -- CollegeHumor.com
Founded in 1999, New York City-based Connected Ventures, LLC operates online content and retail properties, including leading comedy brand CollegeHumor and apparel brand BustedTees. Connected Ventures is an operating business of IAC (Nasdaq: IACI).CollegeHumor is looking for an aggressive self-starter that is driven by the opportunity to assume significant marketing and analytical leadership responsibilities at an established, rapidly growing Internet company.Director, Marketing – CollegeHumorResponsibilities: Develop and manage a broad spectrum of online user acquisition and traffic / pageview optimization initiatives Implement strategies to increase Nielsen and ComScore ratings Formalize the process of identifying and negotiating deals with potential link exchange partners to increase site traffic and SEO ranking; manage link programs on an ongoing basis Cultivate relationships with bloggers and webmasters to syndicate CollegeHumor content Source cross-promotional and barter opportunities Analyze site usage statistics and develop quantitative support for pageview optimization and product, sales, editorial and new growth initiative decisions Work with site developers to continually update the product to meet changing user acquisition and retention needs, as well as the evolving competitive marketplace Supervise the marketing team, including one or more direct reports Requirements: 4-6 years of consumer-facing, online marketing experience. Experience targeting the male 18 - 34 demographic is preferred Proven track record growing website traffic, primarily through non-paid means (i.e., barters, SEO, email, Digg, Facebook) Self-motivated individual with the ability to thrive in a close-knit, always-on environment Ability to think creatively from a quantitative and qualitative analytical standpoint Extensive experience developing quantitative models, budgets and website usage analytics using Excel; experience with Google Analytics and Nielsen SiteCensus products a significant plus Strong relationship management and negotiation skills High-level of intellectual curiosity Bachelor’s degree. MBA a plusApplications must include salary requirements in order to be considered. We will contact you directly should your qualifications meet the position’s requirements. No phone calls please. To learn more about IAC and to view all of our job listings, please visit www.iac.com. IAC is an Equal Opportunity Employer.
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