Manager, Interactive Marketing

Since 1991, Equinox has developed a lifestyle brand that represents service, quality, value, innovation, attention to detail and results. Hailed as a "temple of well-being," by The New York Times, we operate upscale, full-service fitness facilities in New York, Chicago, Boston Washington, DC, Los Angeles, Miami and San Francisco and are growing quickly. We offer an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, pilates, spa services, apparel and food/juice bars.

• Provide ongoing online program development
• Develop content and unique initiatives that enhance the website experience of consumers
• Participate in the planning of online promotions, execute company-wide initiatives and create online-only sales driving campaigns
• Develop strategies to cross-merchandise product lines; work with business owners on seasonal promotions and on-going product support
• Own affiliate marketing, paid search, banners, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Google Adwords
• Drive online media strategy, media planning/buying and campaign management
• Analyze flow of traffic and develop understanding of most valuable placements on the site; maximize those placements for the biggest sales return
• Work with Developers, Graphics Designers and external partners to implement web programs
• Supervise copywriting/editing and technical requirements for web content
• Write design requests for and manage execution on the site

Additional responsibilities are website optimization and integration of offline and online advertising programs to include direct mail, print ads, and other appropriate media for lead generation.

• 3-5 years of experience developing and managing online marketing strategies, including online merchandising; preferably for a multi-channel retailer
• Comprehensive understanding of interactive technologies and relationship marketing
• Experience translating offline marketing concepts to the online space
• Know how to "drive traffic" to website, make it "visible" and make it "stick"
• Ability to analyze website metrics and product reports; experience with analytical tools [Webtrends; Omniture] preferred
• Knowledge of HTML and web design; familiarity with Web 2.0 technologies
• Ability to juggle multiple projects, meet deadlines and work well with multiple stakeholders in a cross-functional and information sharing environment
• BA or BS in Communications, Marketing, or related field
• Enjoy working in a fast paced environment in a fun, teamwork-oriented company


As a member of the Equinox Team you will receive:
- Competitive Compensation

- Benefits including Medical and Dental

- 401K Plan
- Complimentary Club Membership
- Discounts on services, products and much more

 

Only applicants with salary history / requirements will be considered.

While we appreciate every applicant's interest, only those under consideration will be contacted. We regret that phone calls will not be accepted. EOE

If interested, please apply online at http://track.jobviper.com/ViewJob.asp?id=491060-3-993