Marcom Programs Manager

HP is a leading global provider of products, technologies, solutions and services to consumers and business. The company's offerings span IT infrastructure, personal computing and access devices, global services, and imaging and printing. Our $4 billion annual R&D investment fuels the invention of products, solutions and new technologies so we can better serve customers and enter new markets. We invent, engineer and deliver technology solutions that drive business value, create social value and improve the lives of our customers.Unique mastery and recognized authority on relevant subject matter knowledge, including technologies, theories or techniques. Contributes to the development of innovative principles and ideas. Successfully operates in the most complex disciplines in which the company must operate to be successful. Provides highly innovative solutions. Routinely exercises independent judgment in developing methods, techniques and criteria for achieving objectives. Develops strategy and sets functional policy and direction. Acts as a functional manager within area of expertise but does not manage other employees as a primary job function. Leads large, cross-division functional teams or projects that affect the organization’s long-term goals and objectives. May participate in cross-division, multi-function teams. Provides mentoring and guidance to lower level employees. Set and lead the adoption of key web or interactive marketing strategies, policies, processes and standards to reach online customers or internal audiences  • Develop, drive and evaluate the online customer experience strategy and roadmap spanning multiple business groups or customer sets (i.e., consumer,  SMB, enterprise) • Develop and drive editorial strategies, content and direction for online properties, landing pages or websites • Deliver web experiences that result in significant and measurable improvements in understanding, conversion and revenue • Be recognized as an authority and thought leader in the interactive marketing space and contribute to the development and adoption of innovative   principles and practices across HP • Select, manage and develop agencies or contractors • Manage functional or department budgets  BA or BS degree in Communications, Marketing or Computer Science • Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies • 10+ years of experience in interactive marketing or customer experience/user interface  Superior writing and editing for the web – recognized for “near perfection” writing and editing skill and often asked to edit the work of others  • Well-developed web analytical skills (measurement, ROI, forecasting) • Superior organization and program management skills • Ability to link interactive plans and activities to business results • Superior knowledge and understanding of interactive media, tools and technologies (all channels and pricing models) • Superior knowledge of Internet principles and web site production • Superior knowledge of direct marketing and CRM • Maintain HP marketing management systems as needed • Proven experience managing, leading, driving and measuring virtual teams toward common goal High levels of tact and diplomacy • Agency and budget management • Ability to interact with all levels of the company top to bottom, including most senior company management © 2007 Hewlett-Packard Development Company, L.P. The Hewlett-Packard Company is an equal opportunity employer, dedicated to workforce diversity.