Portal Content Specialist

COMPANY:

Brown-Forman Corporation is an independent, publicly-traded producer and marketer of premium spirits, wines, and other adult beverages, including Jack Daniel’s Tennessee Whiskey, Finlandia Vodka, Southern Comfort, Fetzer Vineyard California Wines, Korbel California Champagnes, Sonoma-Cutrer Estate Bottled Wines, Tuaca, Chambord, and, Herradura and el Jimador Tequila.  For more information about Brown-Forman and our brands, please visit our website at www.brown-forman.com

 

This position encompasses a combination of content management, portal

development and communication duties. Works closely with major business units, senior leaders and Corporate Communications department team to identify, prioritize and publish content to the portal. Assists in the development of portal content, including navigation, interfaces, and pages. Applies governance standards to ensure that all material complies with corporate guidelines, policies and policies.

 

Requires a bachelors degree and 3-5 years of experience. Must have

knowledge of Portals, Content Management and HTML development. A degree

of creativity and latitude is required.

 

Basic Function:

 

Manages the end-to-end process for creating, cataloging and publishing

content to the Brown-Forman portal. This position requires the ability

to understand and organize content for Web publication using B-F

standard web-delivery tools and HTML, and involves working across

multiple virtual teams to clearly communicate KM objectives and

priorities, manage and manipulate a complex list of continuously-

changing information and drive stakeholders to meet their project

commitments on time. Support the Knowledge Manager, Enterprise Content

Manager as related to other B-F information repositories; Participate in the development of site design, taxonomy, usability and functionality as appropriate.

 

Responsibilities:

 

Content Management:

Manages the day-to-day process for authoring, publishing, approving and archiving content according to guidelines. Assist content owners in writing submissions suitable for publication. Migrates and integrates content from other sources to the portal. Ensures content is consistently up-to-date, well-organized and usable. Archives expired content following Portal Governance standards. Respond to and resolve inquiries from the portal.

 

Develops and manages the Content Manager forum, a space to offer online interactive training and tips on managing content on the Portal to enable a state of self-governance on the Portal.

 

Repository Management:

Maintains the corporate taxonomy and back-end portal folder structure.

Assigns permissions to content based on content classification rules.

Maintains workflows, subscriber groups and keyword lists. Places content in appropriate level of folder structure. Assigns metadata properties to all content.

 

Governance:

Performs completeness and consistency reviews of documents to ensure

that all material complies with corporate guidelines and policies.

Ensures the quality and integrity of published documents. Maintains

overall consistency in style, tone and quality of content.

 

User Interface:

Designs and develops Portal page layouts using HTML while optimizing

existing Portal usability and navigational elements. Assesses client

needs and develops these specifications; plans and implements projects

from initial conceptual design through coding, client approval and final delivery.  Fosters continued education in the Web development field to deliver more robust Portal features that are more efficient, effective and user friendly.

 

Marketing:

Promotes the Portal and Knowledge Management via networking and

marketing opportunities such as: Global Orientation, Portal Demos,

Portal Training, Daughters and Sons to Work Days, and new initiatives

communication strategies

 

Training:

Creates and develops content manuals and other help documentation

(portal tips, etc.) in collaboration with TSG Training.

 

Metrics:

Work with Content owners to evaluate usage trends and determine areas

for improvement; Perform frequent reviews of portal information

architecture to identify user needs; Make recommendations for actions

based upon feedback; Facilitate the implementation of steps to address

those needs.

 

Ongoing/New Development:

Maintains an understanding and working knowledge of current online

trends and technologies, including best practices in usability, page

design and writing for the Web. Identifies opportunities to migrate

content to the portal; includes existing B-F Websites, Lotus Notes

databases and content on shared drives, as applicable.

 

 

Must Experience:

 

Bachelor's degree with three to five years experience in

Communications/Journalism, Technical Writing or Library Science

 

Experience working in portal or content management environments

 

Experience developing strong interpersonal relationships through

customer focus, facilitation, collaboration, consensus building,

negotiation, tact and diplomacy

 

Demonstrated ability to act independently, prioritize projects and

initiate direct without significant supervision

 

Experience in Web authoring using HTML

 

Experience using video editing software

 

Track record of completing assignments and projects with accuracy and

within established timeframes

 

Preferred Experience:

 

Five or more years experience in electronic/Web publishing or Web

editing; Content management or internet research highly desirable

 

Experience developing taxonomies that organize and present information

in logical ways

 

Experience using computer platforms and operating systems with deep

internet navigation, Microsoft Office, Adobe Acrobat, web publishing and

content management software skills.

 

A blend of editorial and technical expertise is preferred

 

Basic Graphic Design and/or web layout experience

 

Experience using Photoshop, Fireworks or similar graphics package

 

SAP portal and/or Documentum content management experience

 

Information architecture, taxonomy or library science experience

 

 

 

TO APPLY: Please visit us at http://www.brown-forman.com/careers/

Please look for "Portal Content Specialist” or for the requisition # "1132BR” in the keyword search field.