Product Manager - Mobile Gaming

JOB TITLE: Product Manager

 

The Product Manager is responsible for both product & brand management functions across multiple titles and/or brands.  Primary responsibilities include strategic planning, P&L responsibility, product guidance, promotional planning, partner relations and sales support.

 

EDUCATION:

Bachelor’s degree required.  Emphasis in business or marketing preferred.  MBA a plus.

 

DUTIES/RESPONSIBILITIES:

· Partner with Product Development to tailor product design and scope to meet market needs.  Create Market Requirement Document.

· Lead financial analysis of product viability from concept to greenlight stages, including interfacing with development, sales, licensing and other internal groups.

· Generate product positioning, unique selling points, key features and competitive analyses.  Create Communications Strategies and share these across all global territories.

· Drive category and product-specific market research, including focus groups, web surveys, market data analysis.

· The product manager is a key driver of carrier support for titles and will build plans for this with the help of the sales force.  Provide sales with all necessary information and materials for effective selling of titles. 

· Execute global launches of selected titles by coordinating with international marketing and development teams.

· Develop and manage licensor relationships for effective communications.  The PM will be responsible for securing approvals of marketing materials and to maximize co-marketing opportunities.

· Create and execute marketing plans, including all promotional activities (advertising, web marketing, channel marketing, promotions and more), for multiple products.  Work with internal (marketing communications) and external resources (agencies) to execute plans. Track and analyze programs and report on results for executive staff.

 

WORK EXPERIENCE:

· Minimum of 3-5 years relevant marketing experience, 2+ years in product management or product marketing preferred. Prefer entertainment experience from mobile, online, or game industries.  New product launch experience required.

· Must possess a strong work ethic and enjoy working in an extremely fast paced environment.

· Must possess the ability to communicate effectively at all levels of the business (i.e., sales, development, administration and marketing).

· Ability to manage multiple tasks unsupervised.

· Experience in a “startup-like� work environment a plus.

 

OTHER:

· Resourcefulness and an entrepreneurial spirit

· Project a positive, “can-do� attitude

· Good knowledge of pop culture and entertainment trends

· Focus on core responsibilities while remaining open and willing to help out teammates

· Working knowledge of MS Excel, MS Powerpoint, MS Word and MS Outlook

 

Qualified Candidates, please apply online at http://www.glu.com/corp/Pages/careers-north-america.aspx

 

Principals ONLY