Retail Industry Marketer

RETAIL INDUSTRY MARKETER As the largest consumer information management company in the world, Acxiom is celebrated for technological innovation and industry-standard reliability. Our clients trust us to build and host databases capable of instantly and accurately recognizing their customers across multiple points of interaction, no matter how diverse. Acxiom’s advanced Customer Data Integration (CDI) technologies can pinpoint consumers who are high-value or high-risk. Companies take advantage of this invaluable knowledge to attract and retain the best customers, identify prospects for cross-sell or up-sell offers, eliminate redundant direct marketing mailings, discover untapped revenue sources, detect fraud, increase operational efficiencies, and utilize targeted modeling and analytic techniques to develop winning strategies to grow the bottom line.  Summary: The Retail Industry Marketer (RIM) owns promotional marketing for the retail and consumer markets industry. The RIM will conceptualize, build and execute promotional marketing plans.  Responsibilities: Â· Create/update & execute retail industry promotional plan & associated events, in support of the retail industry business plan.  Maintain project timelines and budgets. Â· Develop methods to measure effectiveness of marketing programs. Report, analyze and adjust plan accordingly.  Â· Ensure brand relevance to current market conditions. Enforce the Acxiom brand & retail presence in all messaging efforts.   The RIM will be measured: Quantitatively – execution plan to budget & forecasted results. Forecasted results may include lead generation, article mentions, web site hits, case study downloads, webinar attendance, etc. & will be pre-approved by Services Marketing Leader and Industry Executive (IE). Hold regular reviews with Services Marketing Leader, IE & pertinent Client Executives (CE)  Qualitative year-end assessment by Services Marketing Leader and CE “customersâ€� – (with periodic interim feedback) The RIM's primary “customerâ€� is the “new businessâ€� CE. Secondary “customersâ€� are the “relationshipâ€� CEs. Tactics/Desired Deliverables: Guide/prioritize/ensure relevance for retail “Sales Asset Kitâ€� – personally accountable to capture/translate client success into case studies/white papers/industry speaking events/webinar participation/etc. Work with marketing agencies (internal or external) (or 3rd party copywriters) to ensure “retailizedâ€� sales assets.  Trade Shows – work with corporate/MICS to plan/execute retail-specific trade shows. Assess event ROI.  Corporate web site – work with corporate to ensure updated, consistent retail messaging. Ensure site analytics to assess effectiveness – hot spots, page visits, etc.  Develop/execute effective Internet-based marketing programs – webinars, e-mail, blogs, etc.  Develop initial proposal for a “Retail Symposiumâ€� directed at C-level twice/year  Trade Analysts – work with corporate to establish/execute a recurring briefing schedule with AMR, Gartner & Forrester (involving multiple analysts at each firm) – track relevant research/presentations, formulate message/content. Interactions should include 2-4 formal briefings/year, interspersed by smaller/targeted messages of interest to a particular analyst  Public Relations - work with corporate to/place retail content – formulate the idea, capture newsworthy information, structure the release, and feed to PR for final construction. Evaluate/determine the role of blogs in supporting the retail business plan.  Inside Business Development – work with retail new business CE to coordinate lead generation programs, as appropriate.  Required Skills: Minimums:A burning passion to be the best in the industry performing this role. Committed to continuous skill enhancement & learning  4 years experience with “tactics/desired deliverablesâ€� in a consulting, software or services solution company, ideally serving the retail/CPG industries.  Additional required foundational experience: Minimum of 5 years overall business experience (ideally in or serving the retail industry) Copy Editing (or strongly similar experience)   Excellent verbal, imagery and written communications skills (particularly written/imagery)  Ability to transform technical/industry concepts into easily understood messages  Attention to detail.  MS Word, Excel, PPT functional Bachelors’ degree in Marketing, Communications, Business, or similar field   Agency and/or client-side experience optional, but desirable   AA/EEO Company: Acxiom Corporation Location: Little Rock, tl 72201 Status: Full Time, Employee Job Category: Marketing/Product