Search Analyst

Job Description:As an independent operating unit of Starcom MediaVest Group (SMG), SMG Search specializes in the development of innovative, highly measurable, idea-intensive search marketing programs. SMG Search is a team of acutely focused marketers who partner with clients in order to successfully navigate the future of search based communications and e-commerce. Position SummaryWe are looking for an entry-level Search Analyst to facilitate the day to day management of search marketing programs. The Search Analyst position will be responsible for the creation, optimization, execution and backend reporting of client search initiatives. This position requires an individual that can manage multiple tasks at once and independently manage their own time. Attention to process and detail is a must. This person must be passionate about search based communications and personally vested in setting the industry standards for SMG Search.Specific ResponsibilitiesThe Work:Search Analysts are responsible for day to day progress of their client's search engine marketing campaigns and ensuring timely completion and success of projects. Additionally, this individual will be responsible for: Planning and executing paid and natural search campaigns for clients Establish keyword and copy strategies Staying informed on evolving search landscape channels, tools, trends and providing insight both internally and externally Build out keyword recommendations to set client budgets Management of Search Marketing bid tools for:o Campaign traffickingo Campaign optimizationo Campaign reporting Monitor and report on campaign performance and make improvement recommendations Daily integration with the major search engines including Google, Yahoo and MSNRequired Education, Skills, and Experience Fluency in both written and oral English and Portuguese required Spanish language proficiency desired Bachelor's degree from a four-year college or university 0-2 years of experience in marketing, advertising, or media planning preferred Discipline in which strong creative thinking and/or analytical skills are leveraged Strong desire to work with the search and other emerging and/or search channels Ability to work independently and manage time effectively Technical proficiency, particularly with Excel, Word, and PowerPoint; includes the ability to quickly learn new desktop applications Excellent written and verbal communication and presentation skills Solid interpersonal and teamwork abilities and ability to work without supervision Demonstrated critical thinking and problem solving abilities Basic knowledge of Paid search and Natural search marketing preferred Media math knowledge preferred



Minimum Education Required: BachelorYears of Experience Required: At Least 1 YearExpected Travel Time: None