Sr. Database Analyst, Strategy and Planning

Job Description:Senior Database AnalystArc Worldwide, the marketing-services partner of Leo Burnett Worldwide, offers a world of opportunity for creative, passionate people who want to help us shape the future of marketing Arc delivers inspired marketing solutions to a blue chip client roster and we're part of Publicis Group, the world's 4th largest communications group. Our clients include: Procter & Gamble, McDonald's, Kellogg's, General Motors, and Disney. As a member of the Arc Worldwide team, you'll have the opportunity to make an impact on a wide array of marketing practices, share ideas with some of the best minds in the business, and meet creative and professional challenges.Optimization PracticeThe Optimization Practice works in partnership with Clients as well as other Agency counterparts (e.g., Account Management, Planning, Creative, Production) to seamlessly integrate CRM marketing communication into all aspects of the marketing plan. Our role is to effectively harness the vast information already on-hand in Client customer files and databases to shape and deliver individualized customer communication. Vital to our efforts is the compilation and assessment of results that impact future communications.Our team of database marketing analytic professionals is organized into three primary service areas: Strategy & Planning, Digital Measurement, and Modeling, Segmentation, and Forecasting. Together, we help our Clients bring together their marketing, technology, and analytic resources to deliver on the promise of CRM.As Senior Database Analyst in Strategy and Planning, You focus on planning and reporting the results of database-driven marketing initiatives. Your specific responsibilities include: Planning, executing, and communicating the results of strategic database analyses in support of Client business (e.g. analyze impact of direct mail on market share, program response analysis). Developing measurement and testing in order to refresh tactics and optimize results. Developing in-depth strategic analytics that inform our Client's annual database marketing plan. Identifying solutions to Client problems as well as new opportunities that improve the effectiveness and efficiency of the plan. Updating this plan through quarterly Client planning meetings.Generating monthly response reporting. Supplementing that reporting with database analytics using Query and Reporting Tools (SAS, Cognos), bringing in counterparts from Contact Management and Planning as necessary to ensure quality of end product.RequirementsThree plus years of career experience in a related field such as database marketing, campaign management, and data analysis is a plus. Bachelor's Degree in an analytic-focused field (e.g. statistics, engineering, social sciences, economics). An advanced degree is a plus.In-depth experience with database construction utilizing SAS, interpretating/debugging current automated SAS processes (Macros), SAS data step, DATA_NULL, INFILE, etc.Strong communication and interpersonal skillsStrong quantitative problem-solving skills



Minimum Education Required: BachelorYears of Experience Required: At Least 3 YearsExpected Travel Time: NoneThis company may offer relocation assistance.