VP/Director- Digital Strategy

Job Description:The VP Director, Digital Strategy is responsible for the successful planning and implementation of digital communication strategies for client brands. The Director will create innovative ideas that bridge web, mobile, email, creative, gaming, search and digital media to provide solutions to clients that are based on consumer insight and in context of overall marketing and CRM strategies. The Director will synthesize how brands are communicated and experienced through digital interactions and how digital interactions fit into broader consumer experiences. He/she will plan and sell-in marketing approaches, apprise clients of competitive activity, and make informed and authoritative recommendations regarding emerging digital and new technologies. The role demands a love of the new, a passion for digital trends and technologies and an understanding of consumers, the client category and the brands.The candidate will lead the Digital Strategy group for one of our agency's key clients, and will partner closely with the agency's account, planning, creative and technology teams.Primary ResponsibilitiesThe Director's primary responsibility is to help our cross-functional teams (digital and non-digital) develop and evolve digital ideas and solutions driven by value exchanges between a consumer (user) and a brand (business). This requires evaluating consumer and industry research, brand information, trends and relevant data in order to recommend digital solutions that marry brand goals with consumer needs. He/she will help guide these multi-disciplinary teams of general and digital strategists, account and project managers, software engineers, measurement analysts, digital designers and information architects through the concept/sell-in phase of the project, establishing and sustaining the thought leadership and strategy that will guide the outcome.The Director will also spot digital trends, see the digital future and understand consumer desires/behavior, aligning these with brand objectives to create marketing opportunities and solutions. He/she will seek out and establish mutually beneficial relationships with technology or network partners that enable such solutions. He/she will educate and inspire account directors, general strategists, creative and media directors about best practices and emerging trends. Conference speaking engagements and authorship of decks, immersive multi-media presentations and white papers on client-relevant topics is expected.The Director will also manage and advise three or more direct reports who will also advance the above.Specific Prospect CharacteristicsA passion for relationship marketing / advertising / branding / communications / innovation / technologyExtensive knowledge and experience with as wide an array as possible of digital communication methodsUnderstanding and appreciation for the analytic, technical, creative and strategic influences on project planning and implementationA command of digital marketing best practices, with an ability to incorporate them into program implementationExcellent communication skills, including strong presentation and facilitation skillsInvolved and engaged in the digital marketing industry, participation and leadership in relevant professional organizations a mustEducation and ExperienceBA/BS degree in marketing, communications, technologyMBA or Masters Degree in Marketing/Communications a plusMinimum of 7 years interactive account management or agency/marketing services-related experienceExperience with major global brands, adult or highly regulated product categories a plusPrior consulting experience, crafting and leading POVs/analyses/plans



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