Worldwide MarCom Manager

Magellan is a leader in the consumer, survey, GIS and OEM GPS navigation and positioning markets. Recognized as an industry innovator, the Company is the creator of the award-winning Magellan* RoadMate** series portable car navigation systems, the Magellan eXplorist** outdoor handheld navigation devices, the Hertz NeverLost* car navigation system and ProMark**, the best-selling single frequency GPS survey product line on the market. The company is recognized worldwide through its Magellan brand and has experienced dramatic revenue growth as GPS technology has proliferated across a range of consumer and commercial applications.

 

Worldwide MarCom Manager


The primary responsibilities are:

· Leads marketing communication activities for company including the development of communication strategies for new products, programs or services.

· Manages small team and external agencies that create all company marketing communication materials, including packaging, in-store POP, trade show graphics, web content, advertising, collateral, flash demos, newsletters, product & lifestyle photography, and other assets as needed.

· Creates, maintains and communicates regularly WW Product Launch Schedule and Marketing plan working closely with Product Marketing, and Corporate Marketing colleagues.

· Coordinates product launch activities with WW team to ensure that all tasks completed on schedule.

· Leads creation of positioning, naming and packaging for worldwide consumer products.

· Leads protection of new brand names by working with Legal for trademarking.

· Acts as liaison between Product Marketing, Channel Marketing, Legal and Marketing Communications

· Develops content for consumer website including; webpage flow, copywriting, interactive demos, FAQs, graphics, banner ads, email blasts, UI Update and Map Update communication (or manage direct report responsible for these activities)

· Manages internal and external designers and creative staff to complete projects on time and on budget.Manages Documentation Manager, Internal Designer, and Project Manager as direct reports

 

 

Required Experience:

7+ years experience managing communications projects for consumer electronics or general consumer products companies is ideal. Thorough understanding of brand management, channel dynamics and hands-on management of print production are also required. Experience working with international teams or on international brands ideal, but not required.

 

· Proven track record of successful management of direct reports and agencies

· Successful track record in developing, managing and localizing components of marketing communications programs

· High attention to detail with the ability to prioritize, multi-task and work within specific timeframes

· Proven track record of managing successful marketing launches and campaigns worldwide

· Flexible, adapts quickly to change

· Strong interpersonal, negotiation and leadership skills

· Strong project and time management skills

· Strong written and verbal communications skills

· Able to work under pressure -- set expectations, priorities and meet deadlines

· Ability to share ideas and contribute to a collaborative effort

· High degree of initiative.  Ability to work independently and with peers located in multiple cities and on multiple continents

· Extensive experience in working with Operations teams and print production vendors worldwide to produce consumer packaging

· Proficiency in and a perspective on the use of Adobe Acrobat, Microsoft Excel, Word, PowerPoint, Project and other project management tools

 

 

Magellan is an Equal Opportunity/Affirmative Action Employer committed to diversity in our workforce. It is our policy to attract and retain the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, age, disability or status as a Special Disabled Veteran, Vietnam Era Veteran or other qualifying veteran.