Market Research Manager

Financial Times Search (FTS) is a new business utilizing a unique and proprietary search engine consistent with the heritage of the Financial Times.  FTS is a member of the Financial Times Group, part of Pearson PLC, the world’s largest educational publisher and owner of familiar businesses, including Prentice Hall and Penguin Books.

 

FTS is seeking to add a Market Research Manager to its growing team. The main purpose of the role is to drive forward customer/consumer insight through defining, developing and implementing effective market research.  The Market Research Manager is to gain the maximum understanding possible into the needs and behaviors of our customers and the consumers in the search marketplace as a whole.  This will be accomplished through the establishment and management of web traffic metrics, the analysis of which will need to be effectively communicated to key stakeholders and agency partners as to ensure that timely and smart decisions are made.

 

The Market Research Manager will play a key role in building an understanding of customer behaviors and marketing performance to ultimately ensure Marketing maximizes revenue and customer benefits.

 

Plans and projects should be as much developed from the ideas of the successful candidate (and bought into by internal clients) as they are generated by the internal clients themselves.

 

Key Accountabilities and Tasks:

 Plan, design, commission and communicate relevant market research projects to fit within the core business objectives.  This will be on a mixture of monthly trackers and ad hoc studies.Support internal teams in their planning and decision-making through pro-active involvement in their work and the subsequent sharing of insights and findings.  This will cover the whole customer journey – from consideration and purchase through to engagement and retention.Ensure that relationships with market research agencies are maintained and that agencies work in an appropriate manner to meet cost and time deadlines while providing high quality feedback and presentations/summaries.Use ongoing research findings and feedback from internal teams across the business to help ensure the research plans and programs meet key business objectives.

 

Qualifications:

 Extensive knowledge of qualitative and quantitative market research techniques to include:  being in tune with latest techniques and market research thinking through involvement in the MRS, for example.Market research agency capabilities and competencies.Must understand the principles of customer experience and consumer journeys, while having the experience of the implementation and action planning of tracking studies.Project management and prioritization.Agency and internal client management.Communication – must be able to work with business teams to understand issues and be comfortable at sharing findings back again (whether in one-to-ones at all levels or larger presentation groups).PC skills must include PowerPoint and Excel.

 

 

Please submit your resume and cover letter to Susan Blank at: susankb48@msn.com

 

Financial Times is an Equal Opportunity Employer.