Marketing Analyst/Weekly Reader

 

 

About the Company

 

Reader’s Digest Association (RDA) is a preeminent global publisher and direct marketer of a growing line of multi-media products that inform, entertain and inspire millions of people around the world.  We publish 77 magazines, including 50 in-country editions of our flagship publication, Reader’s Digest magazine, and 27 other special interest magazines.

 

In the past three years, we’ve had 14 new magazine launches worldwide, including our latest addition, Every Day with Rachael Ray, the industry’s hottest and fastest-growing magazine.  We have entered into 10 more countries and diversified into more areas, including distribution, language products, TV, movies and the Web.  We now sell our products in more than 70 countries worldwide.  As our growth continues, so does our need for talent. 

 

 

Position Title: Marketing Analyst – Weekly Reader

Location: New York, Pleasantville

 

Job Description:

POSITION SUMMARY:

Marketing Analyst position will support marketing group in campaign management across 12 Weekly Reader Magazines with the main objective of meeting profitability goals. Focusing primarily on direct mail list plans, online marketing implementation, and partnership campaign management.

PRINCIPAL DUTIES AND RESPONSIBILITIES

· Develop and evaluate mail plans based on post analysis and projected list profitability

· Create and implement email marketing strategy, including executing e-renewal campaigns

· Implementing Google AdWords campaigns

· Act as the main liaison with partners to manage relationship and carry out WR marketing efforts

· Report and analyze weekly status reports

· Perform necessary analyses on the above to guide strategic decision making

· Projects across RDA areas as needed

Qualifications:

Bachelor’s degree required. Two to three years of business experience required. Experience in magazine circulation, mail planning and list management a plus. Must possess excellent analytical skills including ability to see relationships within large quantities of data. Must be self-motivated and detail oriented with ability to identify and implement solutions. Must be able to work well within a team environment. Excellent oral and written communication skills are essential in order to interact with internal contacts at all levels. Proven highly analytical in previous positions.

 

 

Readers Digest offers a competitive and comprehensive  benefits package which includes: Bonus Plan Eligibility,  Medical, Dental and Vision; 401 (k) with company match, Flexible Spending Accounts, Life and Disability Plans, Transportation Reimbursement Account, Vacation and Personal Holidays, Tuition Reimbursement,  Employee Discounts,  Health and Fitness Reimbursement, plus more!

 

To apply to this opportunity, please click "apply now" or visit our career website:  www.rd.com/careers and reference job posting number 3701BR.

 

Reader’s Digest is an equal opportunity employer committed to workforce diversity.