Retention Marketing Manager

About CK Media, LLC:

CK Media consists of a diverse mix of traditional magazine publishing, online and digital media, multiple consumer and trade events, merchandising as well as domestic and international product licensing.

 

CK Media's foundation is built on eleven leading consumer magazine titles.  All are market leaders, including: Creating Keepsakes in scrapbooking, Paper Crafts in paper crafting and card making, Quilters Newsletter and McCall's Quilting in quilting and Sew News in sewing. 

 

We are looking for an energetic, analytical, and creative direct response marketer to work with our Circulation Team on retention (renewal) and billing efforts for our magazine subscribers.

 

 

Job summary:

- Responsible for all renewal creative and offer marketing strategies, test recommendations, planning, execution and analysis

- Responsible for all billing creative marketing, test recommendations, planning, execution and analysis

- Responsible for all Holiday Program and Seasonal Holiday creative and offer marketing strategies, test recommendations, planning, execution and analysis

- Responsible for all online renewal and Holiday marketing efforts, including e-bills and e-renewals

- Monthly reporting to management of renewal response rates, tracking response to prior years and production to budget, explanation of variances

- Semi-annual analysis of renewals and bills

- Maintain all Renewal and Billing Schedules, component charts and pricing charts

- Maintain our Donor Renewal and Cold Donor schedules, component charts and pricing charts

- Coordinate print programming/message review (bills, renewals, gift, etc.)

- Monitor competition packages/offers

- Assist with budgets and forecasts

- Oversee the stock orders for bills, renewals and gift (quarterly or semi-annually and test stock) 

- Works on projects as needed

- Reports to Circulation Director

 

Qualifications:

- MS Office (Excel, Word, Outlook)

- 3-5 years minimum direct response marketing required.  Past circulation magazine experience a plus.

- Must be highly analytical and organized with good oral and written communication skills

- Must be schedule-driven and capable of juggling multiple projects at any given time.  Ability to prioritize is a must.

- Take initiative, ownership and be highly driven and self-motivated