Sony PlayStation: Senior Manager, Media Channel Partnerships

Sony PlayStation®: Senior Manager, Media Channel Partnerships
Foster City, California Responsibilities:
This role will drive the strategic relationships and partnerships with key media partners, content distribution companies and other content partners where we offer content, product and marketing exposure in exchange for distribution and revenue share where available.
Identify media partners such as Yahoo!, YouTube, Crackle, SPE mini sodes channel in which we can develop content distribution and promotional relationships in exchange for providing them with compelling promotional content. Steward the negotiations for generating marketing exposure and/or revenue share opportunities in conjunction with these promotional relationships. These revenue opportunities can be a function of lead generation payment or display ad revenue share generated by the page views of our content. Manage the marketing partnerships needs of PlayStation® network. Work with this team to develop key partners who can provide relevant content to PlayStation®3 portal, product integration into the digital magazine segments and promotional tie in to drive traffic and for PSN and home. Oversee product placement and integration opportunities for hardware, software and key third party companies with key strategic lifestyle partners in film and music. Lead the co marketing opportunities with sister companies such as Sony BMG, Sony Professional. Identify and establish key destination partnerships such as stadiums, and amusement parks where we can establish a permanent installation that serves as a unique promotional platform and network to leverage third party games and brand partner exposure. Establish and lead relationships with key media and content companies such as Music Today, emusic, Rolling Stone Magazine, US Weekly, & Entertainment Weekly where we can bundle subscription benefits into a promotional program without incurring any cost to us. Develop revenue goals and objectives associated with the development of these distribution systems and promotional platforms from other peoples’ monies Manage two staff members’ day to day execution and deliverable for the above strategy and objectives.

Requirements:Diverse skill set that includes the ability to conceptualize, quantify, communicate and implement strategic marketing /media partnerships. Knowledge base to include, but not limited to, production and content development and distribution. Expertise in branded entertainment negotiation and management of such negotiated executions. Strong knowledge base digital trends and the digital media arena with an understanding of how emerging technologies are changing the consumers ability to access entertainment. Comprehensive understanding of consumer interaction with technology, and new media distribution systems. Experience in growing a team and maintaining a high level of engagement and support for that team. Understands the groundwork required to build a scalable business model that can effective leverage the demographic value of SCEA consumers base Motivated self starter with good communication and management skills, who can react effectively in situations that require quick response and turnaround Strong written and oral skills, and can tailor communication for the needs of audience.




For confidential consideration, please submit resumes via our website and reference jobcode: #EH11433.Submit resume at:
www.us.playstation.com/jobs
Sony Computer Entertainment America
Principals only please. An EEO.