Taste of Home Marketing Director

 

About the Company

 

Reader’s Digest Association (RDA) is a preeminent global publisher and direct marketer of a growing line of multi-media products that inform, entertain and inspire millions of people around the world. We publish 77 magazines, including 50 in-country editions of our flagship, Reader's Digest, and 27 other special interest magazines. 

 

In the past three years, we've had 14 new magazine launches worldwide, including our latest addition, Every Day with Rachael Ray, the industry's hottest and fastest-growing magazine. We have entered into10 more countries and diversified into more areas, including distribution, language products, TV, movies and the Web.  We now sell our products in more than 70 countries worldwide.  As our growth continues, so does our need for talent.



 

 

Position Title: Taste of Home Marketing Director

 

Location: New York, NY 

 

 

Job Description:

Taste of Home is the world’s leading food media brand; we publish four magazines, over 40 special interest recipe collections for sale at retail and grocery stores each year, dozens of cookbooks-hardback and spiral bound, and we host over 300 local cooking schools around the country each year.

 

Taste of Home is part of the RDA Food & Entertaining Affinity, the first and only media community designed to unify the voices and experience of everyday cooks and home entertainers.

 

The Taste of Home Marketing Director will:

· Act as liaison with Taste of Home Media Group to develop consistent and effective marketing materials for advertising programs and cooking school sponsorships. 

· Manage the flow of work for Taste of Home projects:  promotional pages, sell sheets, media kits, presentations, and collateral material for events.

· Manage RFP’s and custom programs for advertisers, brainstorm with staff to develop ideas, coordinate resources and people for proposals and program extensions. 

· Manage day-to-day copywriting on select projects such as presentations, proposals, sell sheets, etc. getting necessary approvals and input.

· Work with the RD design team on materials development.

· Work with outside vendors in developing customized marketing programs.

· Work closely with the Food and Entertaining Affinity to develop and execute programs through the Taste of Home title.

Taste of Home Marketing Director

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Qualifications:

· Bachelor's Degree plus 5 years related experience.

· Candidate must be excellent with people and able to coordinate effectively among the New York, Chicago, Los Angeles and Milwaukee offices.

· Must be able to juggle a variety of projects and stay on top of timing and project trafficking

· Excellent writing and communication skills required.

· Some travel required

 

Reader’s Digest offers an excellent benefits package, (401K) and professional growth opportunities.  Benefit Plans: Medical, Dental, Vision, Flexible Spending Accounts, Qualified Transportation Benefits, Hyatt Premier Legal Plan, Vacation Purchase

Please contact the recruiter:

 

 

Interested candidates please contact:

 

Tracey Wilmot

Director, Talent Acquisition

Human Resources

Phone: (914) 244 – 2196

Email: tracey_wilmot@rd.com

 

or:


To apply to this opportunity, please visit our career website: www.rd.com/careers and reference job posting number 3702BR.

Reader’s Digest is an equal opportunity employer committed to workforce diversity.