web design and marketing

Job Purpose:

Meets marketing objectives to increase site traffic by developing, implementing, and evaluating Web-based sales, promotion, and customer service strategies.



Duties:

* Meets financial objectives by completing forecasts, return-on-investment analyses, and profit and loss projections.



* Protects organization's value by keeping information confidential.



* Provides information by collecting, analyzing, and summarizing sales and marketing data and trends.



* Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.



* Enhances organization reputation by fostering innovation; exploring opportunities to add value.



* Establishes Web strategy by researching, analyzing, and defining customer requirements; identifying target customers; analyzing competitors' offerings; studying company objectives for the product line; identifying strategic content partnerships.



* Establishes Web message by studying product specifications and characteristics; analyzing customer motivations, interests, and needs; creating site content; negotiating and coordinating content partnerships.



* Develops Web design by defining Web objective; evaluating potential designs; directing designers; testing site organization and navigability understanding technology capabilities of customers.



* Promotes Web site by coordinating announcement in print and media ads; registering with search engines; creating banner ads and link exchange affiliates; analyzing and creating ways to increase traffic to the site.



* Maintains Web site by upgrading content and design; monitoring customer use.



* Develops new Web sites by identifying and developing new markets.



Skills/Qualifications:

Product Knowledge, Web User Interface Design, Web Graphic Design, Knowledge of Interactive Marketing, Deals with Uncertainty, Marketing Strategy, Usability Testing, Supports Innovation, On-line Advertising Sales, Web Vendor Relationship Management, Customer Focus