Regional Field Marketing Specialist Needed

VICORP Restaurants, Inc., an established leader in family-dining owns and operates two proven and well recognized brands, Village Inn and Bakers Square.  Founded in 1958, VICORP has 250 corporate owned and 93 franchisee operated restaurants in 26 states.

 

We have an immediate and exciting opportunity for a strategic and forward-thinking Regional Field Marketing Specialist to join our team. In position you will be responsible for creating, implementing, analyzing and managing marketing plans and programs for the assigned local market with the objective of increasing brand awareness, sales and restaurant profitability. This position reports to the Senior Field Marketing Specialist.

 

PRIMARY RESPONSIBILITIESWork with and support the Senior Field Marketing Specialist and the local restaurant management teams to evaluate restaurant trade area performance. Design and/or implement local, community and regional marketing programs to build sales and increase guest visits.Build strong relationships with restaurant management and staff to ensure success of marketing efforts; ensure marketing programs and tools are utilized to the fullest in each of the local restaurants; communicate details of local store marketing plans and activities to the area restaurants and management teams; work with restaurant staff to reinforce understanding of marketing programs.Primary contact for the restaurants’ local store marketing requests in the specific area of responsibility.Contact local organizations and businesses in the community to create brand interest and awareness; develop business relationships with the intent to create avenues for marketing efforts.Assist the Senior Field Marketing Specialist with the analysis and evaluation of marketing activity results for all marketing programs, whether corporate or regional programs.Coordinate special events and promotions to increase brand awareness to include implementing marketing plans and activities for all grand openings and remodels in the assigned regions.Up to 50% travel may be required.

 

EDUCATION AND EXPERIENCEBachelor’s degree in Marketing/Advertising is preferred.  Two years marketing experience may be substituted.Three to five years of marketing experience is required; experience in a restaurant or retail environment is a plus.English fluency is essential; multi-lingual ability is a plus.Intermediate skill level in Microsoft Office Products with specialties in word processing, spreadsheet and database knowledge. Strong working knowledge of Internet is preferred.A valid driver’s license is required.  Up to 50% travel may be required.

 

Please submit your resume and salary requirements to h.resources@vicorpinc.com .For more information and for a complete job description please visit our website at www.vicorpinc.com .

VICORP believes in providing a positive, supportive and productive work environment in which to advance your career. We maintain a long-standing commitment to our employees well being and offer a full range of benefits:

· Meal privileges

· Medical, Dental, and Disability coverage

· Paid vacation

· Educational assistance

· 401(k) retirement plan

 

Local Candidates Only

No relocation available

Please provide salary requirements

**No 3rd party inquiries** 

EOE