DIRECTOR OF SEARCH ENGINE MARKETING - ART.COM

Are you an expert in Search Engine Marketing that’s ready to take your profession to a completely new level?  Our Search Engine Marketing program comprises of millions of keywords world-wide in multiple languages.  We manage our program in-house, and we’re building world class technology that will further enable the growth of this channel.  We’re looking for a seasoned expert to lead our Search Engine Marketing team, and to maximize the potential of this key sales channel.

 

Art.com is the worldwide leading art and wall décor company; our workplace is exciting, stimulating and as vibrantly diverse as the art we sell.

 

Founded in 1998, our passion for what we do has helped us become a profitable, rapidly growing company with facilities throughout the U.S. and Europe.  We have over 700 employees and 2008 revenues on track to exceed $200M.  With a worldwide market opportunity of $80B we still have lots of room to grow.

 

You may already know us as “The World’s Largest Print and Poster Store.”  There are four core brands in our corporate portfolio, Art.com, AllPosters.com, Poster.de, and Artistrising.com that are changing the way people buy and discover art online.

 

We value innovation, creativity and results from our employees.  You can expect challenging, rewarding work, competitive salaries, great benefits, and tremendous opportunities for career growth.

 

We have some serious growth plans and if you have the same in your career plan, we’d love to talk with you.

 

DIRECTOR OF SEARCH ENGINE MARKETING

 

The Director of Search Engine Marketing is responsible for maximizing the sales and profitability of the Search Engine Marketing channel globally.  You will be responsible for leading a team in managing millions of keywords across 2 brands world-wide and partnering with the IT division in refining the technology to support the channel.  The ideal candidate has a thorough understanding of Search Engine Marketing, is a proven leader, and has a track record of delivering great results in a direct marketing environment.

 

 

RESPONSIBILITIES:

 Defines, and implements the SEM strategy, including strategic vision, technology enhancements, and product roadmapPartners with the IT division and other key stakeholders to expand on existing technologyDevelops bidding and optimization strategies/algorithms to maximize the sales and efficiency of the channelAnalyzes data to identify trends and opportunities.  Stays current with industry trends.Oversees the daily/weekly/monthly management of SEM campaigns, managing to channel KPIsPursues conversion gains through landing page testing, promotions and other key variablesDevelops channel sales and cost forecasts, with accountability for an 8 digit marketing cost budgetProvides leadership, motivation and mentoring to team to maximize the results of the channelPartners with head of SEO channel, leveraging technical expertise in the development of technology enhancements and tools for SEMPartners with SEO channel to optimize overall Search Engine StrategyPartners across all marketing channels to leverage learnings, and to measure cross channel impact

 

REQUIREMENTS:

 8-10 years marketing experienceThorough understanding of Search Engine Marketing, ideally with experience managing a long-tail programProven leadership skills, with the ability to influence across a broad set of constituentsStrong analytical skills – gets excited by data, and can perform, interpret and act upon complex analyses Strong interpersonal and communication skillsYou don’t need to be a technologist, but you do need to understand how technology can be leveraged to maximize the potential of the channel  Comfortable working in a fast paced environment, where performance is measured by results

BENEFITS:

We offer a competitive benefits and incentive package which includes the following:


Stock Options Semi-Annual Performance Bonus Medical, Dental and Vision Plan 401(k) Plan with company match Life Insurance/AD&D with Voluntary Supplemental coverage Short and Long Term Disability Flexible Spending Account Paid Time Off and Company Paid Holidays Training and Development Seminars Employee Discount Programs Commuter Benefits (varies by location) Fitness Center(varies by location) Company Sponsored Events and Activities

 

Work Hard, Have Fun, and Thrive with Us!

 


To apply, please follow the link below to our Corporate website:
http://corporate.art.com/careers.aspx


Thank you for your interest in our company and we encourage you to visit one of our sites:

Art.com
AllPosters.com
Poster.de
Artistrising.com