Director, Statistical Modeling and Media Forecasting

Lead the statistical modeling and media forecasting teams. Create and manage the learning agenda and day-to-day activities of the statistical modeling team. This team builds models that together form the foundation of our online and offline contact strategies. This includes 100+ models that determine mail depths and that supports segmentation associated with a multi-million dollar email business. Lead the reinvention of the contact strategy from an advanced modeling perspective. This position will also support the media level forecasting function that informs the business on media performance relative to budget and plan.

RESPONSIBILITIES:

¥ Lead team of 4 statistical analysts and manager in development, scoring, and selection

associated with all catalog and email mailings.

¥ Lead reinvention of contact strategy based on advanced statistical techniques. Includes

assessment of vertical vs. horizontal contact strategy and optimization opportunities.

¥ Develop testing agenda necessary to support building of new models necessary for

reinvention.

¥ Develop and perform relevant data mining to impact the business.

¥ Move the forecasting team forward to better leverage advanced time-series modeling

techniques like exponential smoothing, and ARIMA/ Box-Jenkins.

¥ Develop and manage sales forecasting related reporting, including the variance report, dailies,

and WOS.

¥ Partner with Marketing Planning and Analysis team to deliver on a robust new contact strategy.

¥ Partner with cross-functional teams Ð MP&A, and Finance to educate and align on the new

contact strategy.

¥ Lead, supervise, manage and develop team

QUALIFICATIONS:

¥ Strong understanding of the direct marketing industry

¥ Strong analytical skills including 10+ years developing and building predictive models

supporting direct marketing

¥ Strong computer skills including significant experience with SAS

¥ Superior communication skills, both written and oral, with emphasis on ability to succinctly

present recommendations and results to Senior leadership

¥ Proven leadership and development ability

¥ Excellent organizational skills and ability to take initiative and solve problems

¥ Ability to develop strong relationships with cross-functional peers and Executive Team

¥ Hands-on approach to work, thrives in a multi-task environment

¥ Strategic and creative thinker

EXPERIENCE REQUIRED:

¥ Masters Degree or PhD in Quantitative discipline - Mathematics or Statistics)

¥ Demonstrated success with team leadership and problem solving skills, minimum of 10-12

years (Management experience)

¥ Demonstrated analytical skills

¥ Demonstrated skill in utilizing large scale databases to develop impact-oriented analyses and

models. Experience with Teradata environments is necessary.

¥ Superior SAS model-building skills and experience developing modeling based solutions to

drive direct marketing businesses

¥ Understanding of time-series forecasting techniques like ARIMA/Box Jenkins, and exponential

smoothing