Director of Internet Store Operations

 DIRECTOR INTERNET STORE OPERATIONS WHO WE ARE Benchmark Brands, through its FootSmart catalog and FootSmart.com website is the nation’s leading direct response marketer of foot and lower body health care products and comfort footwear. Voted to the Atlanta Business Chronicle’s list of the Top 50 Fastest-Growing Companies in Atlanta for 5 straight years (2002 – 2006), the company is committed to building a “best of breed” direct to consumer organization. Join our entrepreneurial, customer-centric company in the role of Director, Internet Store Operations in Atlanta, GA. WHO WE ARE LOOKING FOR Reporting to the VP, Internet Marketing the Director, Internet Store Operations is responsible for driving customer engagement across the FootSmart.com website by improving the customer experience and conversion rates at key customer touchpoints. The person in this position is responsible for building and optimizing the website operations establishing online user experience, web features and functionality including: on-site search, SEO product reviews, website navigation and site promotion management guidelines. In addition, they will oversee the website analytics and project management of all website implementations. This individual will partner with merchandising, technology, creative and marketing to maximze converstion rates, optimize the customer experience and leverage brand positioning. In addition, the Director will also introduce a disciplined test and learn strategy for modifying the site experience to drive overall consumer engagement. ESSENTIAL RESPONSIBILITIES:· Business ownership of site enhancements and projects with cross-functional team of IT, merchandising, marketing and external vendor partners.· Optimizing the visual and textual performance of the FootSmart.com storefront and our ability to drive customer acquisition and generate sales.· Ensuring the day-to-day operational management of content, merchandising, navigation, search functionality and product presentation in maximizing the online customer experience.· Providing ongoing tracking and analysis of consumer site behavior through market analysis, competitive analysis and site analytics.· Lead a team that includes technology project management, web analytics and site operations.· Working closely with Merchandising and Purchasing to ensure correct and accurate product presentation and overseeing testing of different product merchandising and promotional alternatives.· Integrating feedback from Customer Service and on-site customer search to improve site functionality and product presentation requirements.· Ensuring timely and accurate deployment of new features and technologies.· Managing site quality assurance and control and efforts to ensure feature and functionality performance.· Coordinating and working with IT in managing the implementation of new feature and functionality enhancements including discovery, development and deployment.· Budget responsibility for areas defined.· Working with creative and IT to optimize site performance and speed.POSITION REQUIREMENTS · BS/BA degree in business, marketing, operations or related field. MBA strongly preferred.· 7-9 years of marketing, merchandising, or operational experience with at least 4+ years in developing and executing ecommerce programs including site development or CRM initiatives. · Managerial experience incumbent to a fast-paced, entrepreneurial environment with a track record of success in leading cross-functional initiatives· Deep understanding of online retailing best practices and technology applications; experience with leading third party vendors in the areas of site analytics, on-site search, email deployment, and site functionality.· Proven ability to analyze, organize and integrate large amounts of complex information into clear, concise presentations and plans.· Past performance demonstrating leadership, analysis and issue resolution, market understanding (technology and competitive trends) and online marketing programs.· Entrepreneurial personality with a strong attention to detail and a bias for action· High degree of enthusiasm, creativity and desire to work with an innovative team.WHAT WE WILL PROVIDE TO YOU We offer a very competitive salary and bonus program as well as a strong benefits package including Medical/dental, Short and long Term Disability, Life Insurance and 401k. For more information on the company, please visit: www.benchmarkbrands.com and http://www.footsmart.com