Email Marketing Coordinator

Email Marketing Coordinator  Overview:  Responsible for the forecasting, scheduling, content, execution, and performance analysis of email marketing campaigns by targeted customer segment across 7 commerce sites as well as 3 content sites, totaling 10 different brands.  Commerce sites include: eToys.com, KBtoys,com, MyTwinn.com, BabyUniverse.com, DreamtimeBaby.com, PoshTots.com & PoshLiving.comContent Sites include: PoshCravings.com, ePregnancy.com, & BabyTV.com Primary Responsibilities: Subscriber acquisition, retention and revenue maximization.  Maximize deliverability, open rates, click-through and conversion. Develop current-state to future-state roadmap.  Execute to plan and closely track/measure progress toward future state. Provide tactical execution and clear vision for newsletter relevancy. Responsibility to continuously test the improvement across all aspects of the marketing e-mail program. Maximize synergies between e-mail, catalogs, websites, and content sites.  Sell and coordinate ad space on content and commerce newsletters with industry partners. Requirements: 3+ years related online marketing experience to include e-mail marketing required. Must have a clear understanding on what revenue the marketing e-mail program does drive and can ultimately drive. Proven ability to have a clear overall vision, strategy and tactical execution of a marketing e-mail program. Must be able to multi-task, communicate effectively and work under pressure. Strong problem solving skills required. An understanding of on-line retailing in the toy industry a plus. Education: Bachelor’s Degree or equivalent from four-year college or university with a preferred discipline in Marketing, Business, or Internet Marketing. For consideration please e-mail salary requirements and resume to employment@parentco.com .     Company: The Parent Company Location: US-CO-Denver Status: Full Time, Employee Job Category: Marketing/Product Occupations: Marketing Communications Career Level: Experienced (Non-Manager) Industry: Retail Company: The Parent Company Email: Apply by Email