Manager, Web Analytics

Job Category Marketing/Product Career Level Manager (Manager/Supervisor of Staff) Manager, Web Analytics Lands End, a leading international brand of classically inspired clothing and home products, is currently looking for a Manager, Web Analytics. Lands End is a multi-channel retailer offering products through specialty catalogs, the Internet, and in Sears stores. With over 40 years of experience, Lands End is world renowned for superior customer service and is recognized as an innovator in the industry. The Manager, Web Analytics plays a key role in providing web analytics leadership for Lands End and helps to improve our online customer experience. You will be responsible for performing advanced click stream data mining to identify web site gaps, areas of opportunity, and provide key data driven insights to influence strategic e-commerce decisions across Landsend.com.QualificationsSpecific responsibilities include:"Build, manage, and lead a team of Web Analysts to develop advanced analytical solutions and to formulate insights across internet properties. Ensure tracking, reporting and analytics are functioning optimally"Work closely with online marketing, merchandising, and development teams to define data requirements and key performance indicators; manage ongoing collaboration to identify opportunities to optimize results around usage, page yield, and relevant statistical analyses and to ensure actionable learning is transferred"Develop best practices approach for analyzing user behavior on web site including gathering and analyzing data to identify key performance indicators, understand online traffic patterns, segment customer behaviors and prioritize site issues resulting in improved web site performance"Define key metrics to measure web site performance, construct tracking dashboards and maintain general reporting structure "Educate the company regarding web metrics ranging from terminology standardization to the impact of user behavior on key performance indicators (i.e. conversion and revenue factors) and develop internal talent for web analytics"Connect web behaviors to customer housefile to generate holistic understanding of on-line customer value"Optimize cross-sell and up-sell opportunities to support real-time targeting"Oversee experimental designs to support ongoing test and learn environment"Manage online analytics vendors to maximize value receivedSkill/Experience Requirements:"MS or MA in Computer Science, Mathematics, Statistics, Economics, or other related fields with emphasis in quantitative methods"Five+ years experience in analyzing e-commerce data (online traffic, click stream data, site landing optimization, etc.)"Proven leadership skills with a track record of developing web analytics knowledge amongst team members and the business"Strong understanding of Internet terms, technologies and protocols"Experience with web analytics tools such as: Omniture, Epiphany, WebSideStory (HitBox/HBX), Urchin, WebTrends, CoreMetrics, Google Analytics, ClickTracks, FireClick, etc. "Excellent understanding of relational databases, data warehousing and web site technology"Self-starter with internet product management and business development experience"Proven record in helping e-commerce businesses deliver profitable results through advanced analytics"Ability to clearly communicate with and persuasively present to a wide variety of audiences, specifically senior managementWhy Lands End?Located just 45 minutes from Madison, WI, we provide a rewarding environment that provides opportunity for growth. You ll enjoy our balanced and competitive employee benefit package including our 80,000 sq. ft. world-class fitness center and our onsite health clinic. When you choose to launch a career at Lands End, you join a group of professionals who are all focused on one thing: servicing our customers one at a time. And as a company, we carry this same philosophy to take care of each employee the best way we can. So are you interested in Lands End?To apply for opportunities at Lands End in Dodgeville, WI:Lands End careers@landsend.com 343 Winter StreetWaltham, MA 02451781.663.3815Sears is an Equal Opportunity/Affirmative Action Employer.