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 Marketing Analyst, Strategic Programs

Details
Country: USA
Location: Massachusetts-Framingham/Worcester Framingham, MA 01701
Total applied: 0
Marketing Analyst, Strategic Programs

The Marketing Analyst, Strategic Programs will perform key analytical efforts that guide strategic decisions to optimize the effectiveness of the SBD strategic programs. The Marketing Analyst, Strategic Programs will work closely with Telesales Management, as well as the SBD marketing and analytical teams furthering a quantitative and qualitative understanding of influences on customer behavior. Ensure strategic program universes maintain optimal mix of qualified customers, in order to meet program goals. Design and execute program analytical efforts focused on measuring program effectiveness and identifying opportunities for targeted growth. Analyze the effects of key business changes on strategic programs. Collaborate with IS teams to ensure accuracy, and create processes to accommodate business changes.Effectively partner with Telesales Operations to support strategic programs. Develop and execute circulation strategy for program specific marketing efforts.Provide support in the design of testing strategies for program refinement and growth. Ensure flawless execution of these tests and analyze to provide key insight into future strategies.Deliver presentations to communicate program results and changes. Qualifications Bachelor's Degree Required 3-5 years related experience Prior direct marketing analytical experience Proficiency in Access and Excel; experience in Word and Powerpoint.Strong analytical skills and detail orientationProactive and self-motivated work style with proven ability to manage multiple projects and changing prioritiesStrong communication and interpersonal skills with the ability to motivate othersAbility to work with large groups of people at all levels of management in a fast-paced environment Apply

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