Marketing Communications Specialist

COMPANY INFORMATION

 

Geerlings & Wade, Inc., founded in1986, is a direct marketer of premium, imported and domestic wines and wine-related merchandise directly to individual consumers.  In 2003 we created The Traveling Vineyard, our direct-selling In-home tasting channel.  The Traveling Vineyard is a Direct Sales (DSA) and a Party Plan marketing concept applied to wine.  In 2008 our Independent Consultants will orchestrate over 20,000 in-home tastings with 250,000 individuals (potential customers).  These tastings educate the attendees about wine in general and our wines in particular.

 DESCRIPTION

The Content Specialist will be responsible for copywriting and coordinating communication to thousands of Independent Wine Consultants in the field. In addition, there is communication to our sponsoring Hosts and Consumers.  The mediums are print, email and web.  This is a hands-on position. The ideal candidate will be energetic, enthusiastic, highly motivated and professional.

MAJOR RESPONSIBILITIESPrimary copywriter of field communication including newsletters, training material, announcements, promotions, press releases, and agendas.Provides assistance with communication processes and plans for print, web and emailWrites product copy for web and print catalogCreate, develop and communicate incentives and promotions.Write, design and coordinate training materials to the fieldManage projects and deadlines.Communicate with other departments within company to ensure accurate understanding of all marketing campaigns/initiativesWORKING RELATIONSHIPS / CONTACTS

The Content Specialist will report to the Director of Marketing and Interact most closely with Marketing Department, Field Support and Field Consultants.QUALIFICATIONSStrong writing skills and experience.1 plus years of copy writing experience is importantExperience writing training materials a plusDirect Sales or Party Plan Company, marketing experience is a plusWeb communication a plusExperience with Word, Excel, Power Point, Adobe PDF desiredExcellent communication and listening skills.Bachelor’s Degree requiredGood team player with a “can do” attitudeWine enthusiast and/or wine knowledge a plus



BENEFITS:Health/Life Dental Company Sponsored 401(K) Paid Vacation

This opportunity is open to both full time and part time (at least 25 hours per week) candidates . This position requires the individual to be able to work in the US. We are not able to sponsor visas at this time.