Marketing Manager

Company:The Timberland CompanyLocation:STRATHAM, NH 03885Job Category:Marketing/ProductStatus:Full Time, EmployeeCareer Level:Manager (Manager/Supervisor of Staff)Education Level:Bachelor's Degree The Timberland Company is a $1.4 billion global company which designs, engineers and markets premium quality footwear, apparel and accessories. Timberland-branded products for men, women and children include premium boots, casual shoes, hiking boots and boat shoes, as well as inspired apparel and accessories built to withstand the elements of nature. The Timberland PRO series provides work boots engineered to meet the demands of the professional tradesperson. Our Outdoor Performance offerings include footwear and gear for the outdoor athlete. We deliver our products primarily through Timberland stores, other specialty stores, better-grade department stores, concept shops and independent shoe stores across the globe.RESPONSIBILITIES: Lead the development and implementation of effective marketing plans for wholesale customers and consumers that support brand and category level initiatives and platforms, build overall Timberland equity in the marketplace, and help generate profitable account growth. Develop National Athletic account strategic marketing plans to support Timberland’s men’s, women’s, and kids’ footwear business. Areas of responsibility include: In-Store Visual Presentation (Windows, point of sale materials, fixturing). Advertising (Out of Home, Radio, ROP, Direct Mail, Catalogs). Promotions and Events (including Retailer Manager Meetings). Sales Associate Programs/Product Seeding. Lead the development of account-level programs and creative for the areas listed above. Write briefs and provide strategic direction to Creative Development to ensure achievement of seasonal goals and consistency with Timberland brand positioning and creative platforms. Partner with Project Management to ensure flawless and timely program execution and creative reviews. Manage and track customer spending to assigned budget. Regularly analyze program performance and conduct payout analyses of all major initiatives to increase spending efficiencies and program efficiency. Identify new ways to improve program sell-in, consumer sell-through, and Timberland processes. Develop and present wholesale marketing presentations that link to customer goals and seasonal initiatives at key meetings, including sales meetings, trade shows, and major account meetings. Collaborate with sales representatives to ensure the achievement of business goals, retailer priorities, and Timberland initiatives. Initiate, maintain and nurture account marketing relationships. Work closely with marketing and visual managers from key retailers to ensure consistency of Timberland presentation and communication in the marketplace. Foster strong cross-functional connections that result in more effective marketing plans, integrating apparel and accessories efforts where appropriate. Support channel go-sell preparation and lead strategic projects as necessary. Manage Marketing Specialist to assist with achievement of objectives. QUALIFICATIONS: Bachelor’s Degree required; MBA desirable. Five to seven years of Field (Client Side) or Brand Marketing experience, preferably in the footwear and/or apparel industry. Experience working with National Athletic accounts preferred. Excellent written and oral communication, presentation, and interpersonal skills. Ability to think strategically, demonstrate financial acumen, conduct quantitative analyses, and execute multiple projects while maintaining an attention to detail. Strong organizational and project management skills. Team oriented; curious & energetic. Must be proficient in Microsoft Work, Excel, and PowerPoint. Regular travel within North America required. Marketing Timberland has been recognized as a Fortune Magazine Best Company to Work For since the survey's inauguration. Compensation is competitive with annual bonus incentive, comprehensive benefits, 401k matching contribution, employee stock purchase program, employee discount, etc. among other benefits and on-site perks. At Timberland, community is a way of life. We are passionate about fostering an inclusive community that respects individual differences and encourages our employees to make a difference in the communities where they work and live. Timberland is dedicated to providing equal opportunity for members of our community and applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, marital status, age, national origin, disability, veteran status or any other category protected under federal, state or local law.