Marketing Media Analyst

Job DescriptionDATE PREPARED  2-5-08 DEPARTMENT MarketingTITLE

Marketing Media AnalystSUPERVISOR’S TITLE

Vice President; MarketingPREPARED BY

Barb Seman

 

SUMMARY:

The Marketing Media Analyst is primarily responsible for planning, implementing, and reviewing all media plans for AC Moore stores. This position serves as the primary contact with stores and media buying agency in executing and communicating the media plan and placement as well as plan changes that have significant budget implication as it relates to media. Additionally this role will review and report on results and response rates of various media. Specifically, this individual will provide

 

§ Daily oversight and maintenance of $30+ MM media plan

§ Interface with media placement agency, stores and internal departments and regarding schedule changes, cost scenarios and recommendations, troubleshooting newspaper placements, and other related tasks

§ Assist in developing strategic media testing alternatives including direct mail, broadcast, etc.  

 

 

EXPERIENCE & EDUCATIONAL REQUIREMENTS:

§ Bachelor’s degree required with concentration on Business Management or Marketing.

§ 3+ years experience in analysis, planning; retail marketing company or Ad Agency media planning preferred.

§ Exceptional analytical skills

§ Well organized with attention to detail and follow through

§ Demonstrated ability to create goals and objectives and successfully achieve them.

§ Willingness to take ownership and drive through to desired results; demonstrated values of accountability, service, integrity, innovation and teamwork

§ Ability to build productive relationships at all levels of the organization as well as external partners

§ Well developed presentation and writing skills; computer and systems proficient

 

ESSENTIAL FUNCTIONS:

1. Serve as single point of contact for media planning and analysis including planning, execution, communication, issue resolution, and post event analysis.

2. Oversee daily activities of media buying agency ensuring timely execution of deliverables.

3. Serve as main point of contact with Advertising Production Manager, Store Ops and Finance in communicating media plans and budget implications.

4. Manage processing and payment (including approval process) of all print media invoices

5. Review and prepare monthly media actual vs budget reports

6. Review all Grand Opening print plans to ensure for accuracy, relevancy, and timeliness.  Communicate plans to relevant areas of organization.

7. Actively participate in creating alternative media test scenarios including direct mail, broadcast as part of overall media strategy plan.

8. As needed, provide demographic information as it relates to media and store locations.

9. Manage schedules, timelines and overall ad planning process.

10. Perform other duties as required or requested.