Senior Financial Analyst Marketing
We’re a leading consumer-driven footwear company and wholesale supplier of women’s fashion shoes to U.S. department stores under brand names like Naturalizer, Via Spiga, Franco Sarto and LifeStride. We’re a marketer and supplier of brand-name, private label and licensed footwear to department stores, mass-merchandisers, and independent and specialty stores.Are you someone who is outgoing with solid critical thinking skills who is not afraid to dig in and learn our business? Do you have a background in marketing and/or financial analysis? We are seeking an objective person who takes ownership and pride in delivering results. This motivated employee will analyze marketing costs to ensure we are getting the needed results. This data will be summarized and the results used by senior management to make the most strategic marketing decisions possible. The ability to work within the Marketing team while remaining focused on analysis is necessary. Position Accountabilities: Assures cross-functional leadership, coordination and exceptional customer service indicative of a high performing Financial Planning & Analysis organization for Marketing Assures sound, accurate, timely and relevant planning services (budgeting and forecasting) using best practices/procedures Assures sound, accurate, timely and relevant analysis services using best practices/proceduresPosition Essential Functions: Leads and coordinates the annual budget process pertaining to key functional areas of coverage, including relevant/critical analysis and documentation of major assumptions/variances Leads and coordinates the monthly forecast process pertaining to key functional areas of coverage, including relevant/critical analysis and documentation of major assumptions/variances Actively participates in key Marketing planning and forecasting processes Provides relevant/critical analysis and documentation of major assumptions/variances Measures and analyzes program effectiveness by key event, promotion, market, and media Develops forecast models to predict market-specific expected outcomes arising from specific investments Provides pro forma financial information for advertising plans, including program offerings (percent/dollar discounts and multiple pair promotions) Provides independent assessment of marketing program expenditure effectiveness to key management stakeholders Develops a consistent format, provides analysis, provides progress updates, and presents final recommendations to key management stakeholders Develops expected outcomes for each test, to include operational (Marketing) management input to develop and document expected results Defines control group, trend-in period, test period, and trend-out period Develops and presents executive summaries of key learnings and high level relevant results and recommendations Embraces and exhibits the disciplines required to develop a Learn and Teach culture Participates on special projects as assignedMinimal Requirements: Educational Preference: Bachelors degree required in accounting or finance, or business degree with a minor in accounting or finance Advanced degree preferred Coursework in basic and advanced marketing concepts highly desired Job Experience Preference: 5-7 years in Marketing, primarily in a Retail/Direct Marketing environment 5-7 years forecasting and investment analysis (ROI), especially in support of a Retail Marketing function 5-7 years budgeting, financial analysis and/or capital budgeting 5-7 years team participation especially significant involvement in cross-functional projects Software/Hardware Experience Preference: Strong computer skills, including Excel, Word, PowerPoint, Access, advanced graphics, MS-Project, data warehouse, statistical packagesCommunication Skills
|