Sr. Marketing Analyst Opportunity

Position Statement:The Sr. Marketing Analyst position supports the planning and implementation of Christopher & Banks’ Strategic Plan and growth initiatives including customer acquisition and retention goals. This position will also focus on micro level analysis and campaign management. This role will leverage statistics and modeling to forecast the future impact of marketing. Essential Position Responsibilities:·  Work directly with VP Marketing and outside resources to build the ongoing CRM strategy for three brands with a focus on maximizing incremental sales and profit. Develop monthly campaign plans to drive sales and customer preference.·  Develop customer insight through detailed analysis of customer database information. Develop an understanding of customer shopping motivation and customer response to various marketing campaigns over time.·  Manage vendor relationships with outside CRM teams·  Manage CRM related budget·  Analyze promotion performance and identify key trends to increasingly maximize overall ROI.·  Responsible for data query and extraction from the corporate data warehouse for ad hoc consumer trend analytical requests, which may include in-depth discovery of seasonal trends and historical performance. Develop actionable insights from these data and present in a timely manner.·  Responsible for managing CBK’s consumer database, campaign execution and overall program growth:o Develop analytic modelso Develop the reporting and tracking of consumer contacts by brand; provide analysis that assists in the building of a customer contact strategyo Create a suite of monthly reports that clearly outlines program growth and consumer behavioral trendso Develop store-level reporting that clearly identifies regional and store-level opportunities, and can be used by store personnel for associate performance metrics (best customer, birthday lists, etc.)o Interpret data and trends and provide executive level reporting on a timely basiso Offer recommendations/solutions based on data-driven analysis for program improvementso Develop and maintain promotional coding strategies for the company ·  Collaborate with CBK Creative team to apply consumer insight to optimize the development of appropriate targeted marketing, i.e. direct mail, voicemail, email, in-store, and acquisition campaigns·  Assist business and marketing managers in answering key questions by translating analytic data into actionable briefs recommending a course of action·  Partner with the merchant team to analyze the impact of consumer campaigns on various merchandise categories·  Perform demographic and psychographic analysis of customer behavior·  Aid in the development of monthly and annual financial reports and forecasts related to CRM efforts. Manage the monthly CRM campaign budgets. Qualifications/Skills:·  Bachelor’s degree in related field; retail experience preferred·  5+ years of database management experience in marketing, retail or a related field. ·  Retail financial analysis comprehension including P&L, ROI analysis, etc.·  Analytical skills:o Strong quantitative skills coupled with solid business foundation, particularly in direct marketing/customer loyaltyo Proven track record in analytical segmentation, RFM, promotional testing, response analysis, ROI analysis, behavior modeling and measurement methodology o Experienced in customer analytics and tracking of customer performance and key trends (regression, chaid analysis)o Previous experience building analytic modelso Financial and promotional analysis experience·  Technical skills:o Understanding and experience in managing extract/transfer/load processes for customer databaseso Proficiency in SAS, SQL, and all MS Office applicationso Understanding and experience in managing database cleansingo Experience with NSB CRM (also known as Marketworks) database is a plus·  Project management:o Comfortable managing multiple projects simultaneously with a high degree of attention to detailo Timely, error-free reporting/analysiso Ability to interact cross-functionally with departments and with third party vendors while consistently meeting deadlines.o Ability to interact and communicate with all levels of management in a professional mannero Prior management of direct reports a plus·  Flexibility and an entrepreneurial mindset to work our fast-paced organization·  Confidence – ability to clearly articulate results and make internal recommendations·  Self-starter with minimal need for day-today supervision